AccountID    FreeText1    FreeText2    FreeText3    FreeText4
1            Some text    More text    Other text   Different Text
2            Some text    More text    Other text   Different Text
3            Some text    More text    Other text   Different Text

AccountID    Title      TheData
1            FreeText1  Some text
1            FreeText2  More text
1            FreeText3  Other text
1            FreeText4  Different Text
2            FreeText1  Some text
2            FreeText2  More text
2            Freetext3  Other text
2            FreeText4  Different Text
3            FreeText1  Some text
3            FreeText2  More text
3            FreeText3  Other text
3            FreeText4  Different Text