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href="https://m.signalvnoise.com/@cjgallo?source=latest" data-action="show-user-card" data-action-source="latest" data-action-type="hover" data-user-id="cf24a57bc31f" data-collection-slug="signal-v-noise" dir="auto">Chris Gallo</a><div class="u-fontSizeSmallest js-postMetaInlineSupplemental"><a class="link link--darken" href="https://m.signalvnoise.com/the-curse-of-knowledge-993d0ff2b0dd?source=latest" data-action="open-post" data-action-value="https://m.signalvnoise.com/the-curse-of-knowledge-993d0ff2b0dd?source=latest" data-action-source="preview-listing">14 hrs ago</a><span class="middotDivider"></span><span class="readingTime">4 min read</span></div></div></div></div><div class="block-streamText"><div class="block-content" lang="en"><article class="postArticle postArticle--short is-withAccentColors"><a href="https://m.signalvnoise.com/the-curse-of-knowledge-993d0ff2b0dd?source=latest"><div class="layoutSingleColumn"><div class="postArticle-content js-postField"><section class=" section--body section--first section--last"><div class="section-divider layoutSingleColumn"><hr class="section-divider"></div><div class="section-content"><div class="section-inner layoutSingleColumn"><h3 name="4dea" id="4dea" class="graf--h3 graf--leading graf--title">The Curse of Knowledge</h3><figure name="b257" id="b257" class="graf--figure graf--layoutConstrainedHeightPreview graf-after--h3"><div class="aspectRatioPlaceholder is-locked" style="max-width: 360.0340232492203px; max-height: 240px;"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 66.7%;"></div><div class="progressiveMedia js-progressiveMedia graf-image" data-image-id="1*FOaviEAWfkUUDH56OtDMUg.jpeg" data-width="5291" data-height="3527"><img src="https://cdn-images-1.medium.com/freeze/max/30/1*FOaviEAWfkUUDH56OtDMUg.jpeg?q=20" crossorigin="anonymous" class="progressiveMedia-thumbnail js-progressiveMedia-thumbnail"><canvas class="progressiveMedia-canvas js-progressiveMedia-canvas"></canvas><img class="progressiveMedia-image js-progressiveMedia-image" data-src="https://cdn-images-1.medium.com/max/360/1*FOaviEAWfkUUDH56OtDMUg.jpeg"><noscript class="js-progressiveMedia-inner"><img class="progressiveMedia-noscript js-progressiveMedia-inner" src="https://cdn-images-1.medium.com/max/360/1*FOaviEAWfkUUDH56OtDMUg.jpeg"></noscript></div></div></figure><p name="8923" id="8923" class="graf--p graf--startsWithDoubleQuote graf-after--figure graf--last">“Uh, it’s off Airport Road. You should be able to get there from Umstead. I think or, or maybe go up to Estes?”</p></div></div></section></div></div></a></article></div></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://m.signalvnoise.com/the-curse-of-knowledge-993d0ff2b0dd?source=latest" data-action-source="latest">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="buttonSet buttonSet--withLabels u-floatLeft"><div class="buttonSet-inner"><div class="js-actionRecommend" data-post-id="993d0ff2b0dd" data-is-flush-left="true" data-source="listing"><button class="button button--primary button--chromeless is-touchIconFadeInPulse u-accentColor--buttonNormal button--withIcon button--withSvgIcon u-accentColor--iconLight js-actionRecommendButton" title="Recommend to share this article with your followers and let the author know you liked it" aria-label="Recommend to share this article with your followers and let the author know you liked 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class="section-content"><div class="section-inner layoutSingleColumn"><figure name="previewImage" id="previewImage" class="graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><div class="progressiveMedia js-progressiveMedia graf-image" data-image-id="1*AKuX1BrtounK9jlr6SkkQg.png" data-width="1440" data-height="2471" data-focus-x="49" data-focus-y="21" data-is-featured="true"><img src="https://cdn-images-1.medium.com/freeze/focal/30/9/49/21/1*AKuX1BrtounK9jlr6SkkQg.png?q=20" crossorigin="anonymous" class="progressiveMedia-thumbnail js-progressiveMedia-thumbnail"><canvas class="progressiveMedia-canvas js-progressiveMedia-canvas"></canvas><img class="progressiveMedia-image js-progressiveMedia-image" data-src="https://cdn-images-1.medium.com/focal/800/240/49/21/1*AKuX1BrtounK9jlr6SkkQg.png"><noscript class="js-progressiveMedia-inner"><img 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style="padding-bottom: 56.599999999999994%;"></div><div class="progressiveMedia js-progressiveMedia graf-image" data-image-id="1*yfOnIXwj0oiOX31XmfYNAQ.jpeg" data-width="380" data-height="215"><img src="https://cdn-images-1.medium.com/freeze/max/30/1*yfOnIXwj0oiOX31XmfYNAQ.jpeg?q=20" crossorigin="anonymous" class="progressiveMedia-thumbnail js-progressiveMedia-thumbnail"><canvas class="progressiveMedia-canvas js-progressiveMedia-canvas"></canvas><img class="progressiveMedia-image js-progressiveMedia-image" data-src="https://cdn-images-1.medium.com/max/424/1*yfOnIXwj0oiOX31XmfYNAQ.jpeg"><noscript class="js-progressiveMedia-inner"><img class="progressiveMedia-noscript js-progressiveMedia-inner" src="https://cdn-images-1.medium.com/max/424/1*yfOnIXwj0oiOX31XmfYNAQ.jpeg"></noscript></div></div></figure><h3 name="5334" id="5334" class="graf--h3 graf-after--figure graf--title">Let me remind me</h3><p name="bae3" id="bae3" class="graf--p graf-after--h3 graf--last">Truly learning a lesson is deeper than simply <em class="markup--em markup--p-em">knowing</em> the lesson. It’s possible to know a whole lot more than you’re capable of…</p></div></div></section></div></div></a></article></div></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://m.signalvnoise.com/let-me-remind-me-f3ff3fba1888?source=latest" data-action-source="latest">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="buttonSet buttonSet--withLabels u-floatLeft"><div class="buttonSet-inner"><div class="js-actionRecommend" data-post-id="f3ff3fba1888" data-is-flush-left="true" data-source="listing"><button class="button button--primary button--chromeless is-touchIconFadeInPulse u-accentColor--buttonNormal button--withIcon button--withSvgIcon u-accentColor--iconLight js-actionRecommendButton" title="Recommend to share this article with your followers and let the author know you liked it" aria-label="Recommend to share this article with your followers and let the author know you liked 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class="postArticle-content js-postField"><section class=" section--body section--first section--last"><div class="section-divider layoutSingleColumn"><hr class="section-divider"></div><div class="section-content"><div class="section-inner layoutSingleColumn"><figure name="6ab5" id="6ab5" class="graf--figure graf--layoutConstrainedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked" style="max-width: 384.3850267379679px; max-height: 240px;"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 62.4%;"></div><div class="progressiveMedia js-progressiveMedia graf-image" data-image-id="1*4edKW3rzSF3JE5wCUbddcw.png" data-width="1198" data-height="748"><img src="https://cdn-images-1.medium.com/freeze/max/30/1*4edKW3rzSF3JE5wCUbddcw.png?q=20" crossorigin="anonymous" class="progressiveMedia-thumbnail js-progressiveMedia-thumbnail"><canvas class="progressiveMedia-canvas js-progressiveMedia-canvas"></canvas><img class="progressiveMedia-image 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Back when they were the underdog crawling back from the brink of…</p></div></div></section></div></div></a></article></div></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://m.signalvnoise.com/its-ok-to-be-impressed-7a17469a78c9?source=latest" data-action-source="latest">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="buttonSet buttonSet--withLabels u-floatLeft"><div class="buttonSet-inner"><div class="js-actionRecommend" data-post-id="7a17469a78c9" data-is-flush-left="true" data-source="listing"><button class="button button--primary button--chromeless is-touchIconFadeInPulse u-accentColor--buttonNormal button--withIcon button--withSvgIcon u-accentColor--iconLight js-actionRecommendButton" title="Recommend to share this article with your followers and let the author know you liked it" aria-label="Recommend to share this article with your followers and let the author know you liked 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link--accent u-accentColor--textNormal u-accentColor--textDarken u-baseColor--link" href="https://m.signalvnoise.com/@jasonfried?source=latest" data-action="show-user-card" data-action-source="latest" data-action-type="hover" data-user-id="c030228809f2" data-collection-slug="signal-v-noise" dir="auto">Jason Fried</a><div class="u-fontSizeSmallest js-postMetaInlineSupplemental"><a class="link link--darken" href="https://m.signalvnoise.com/watch-out-for-everyone-or-no-one-dd1a79add22b?source=latest" data-action="open-post" data-action-value="https://m.signalvnoise.com/watch-out-for-everyone-or-no-one-dd1a79add22b?source=latest" data-action-source="preview-listing">4 days ago</a><span class="middotDivider"></span><span class="readingTime">1 min read</span></div></div></div></div><div class="block-streamText"><div class="block-content" lang="en"><article class="postArticle postArticle--short is-withAccentColors"><a href="https://m.signalvnoise.com/watch-out-for-everyone-or-no-one-dd1a79add22b?source=latest"><div class="layoutSingleColumn"><div class="postArticle-content js-postField"><section class=" section--body section--first section--last"><div class="section-divider layoutSingleColumn"><hr class="section-divider"></div><div class="section-content"><div class="section-inner layoutSingleColumn"><h3 name="c410" id="c410" class="graf--h3 graf--leading graf--title">Watch out for “everyone” or “no one”</h3><p name="0540" id="0540" class="graf--p graf-after--h3 graf--last">Years ago I was in a meeting when this one person broke into the conversation and declared “Don’t say <em class="markup--em markup--p-em">everyone</em> or <em class="markup--em markup--p-em">no one</em>. It doesn’t mean anything.” It’s obviously a great point — one that’s easy to forget.</p></div></div></section></div></div></a></article></div></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://m.signalvnoise.com/watch-out-for-everyone-or-no-one-dd1a79add22b?source=latest" data-action-source="latest">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="buttonSet buttonSet--withLabels u-floatLeft"><div class="buttonSet-inner"><div class="js-actionRecommend" data-post-id="dd1a79add22b" data-is-flush-left="true" data-source="listing"><button class="button button--primary button--chromeless is-touchIconFadeInPulse u-accentColor--buttonNormal button--withIcon button--withSvgIcon u-accentColor--iconLight js-actionRecommendButton" title="Recommend to share this article with your followers and let the author know you liked it" aria-label="Recommend to share this article with your followers and 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class="link link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken u-baseColor--link" href="https://m.signalvnoise.com/@krisniles?source=latest" data-action="show-user-card" data-action-source="latest" data-action-type="hover" data-user-id="c5360f681262" data-collection-slug="signal-v-noise" dir="auto">Kris Niles</a><div class="u-fontSizeSmallest js-postMetaInlineSupplemental"><a class="link link--darken" href="https://m.signalvnoise.com/new-in-basecamp-3-profile-cards-49682a80640a?source=latest" data-action="open-post" data-action-value="https://m.signalvnoise.com/new-in-basecamp-3-profile-cards-49682a80640a?source=latest" data-action-source="preview-listing">4 days ago</a><span class="middotDivider"></span><span class="readingTime">2 min read</span></div></div></div></div><div class="block-streamText"><div class="block-content" lang="en"><article class="postArticle postArticle--short is-withAccentColors"><a href="https://m.signalvnoise.com/new-in-basecamp-3-profile-cards-49682a80640a?source=latest"><div class="layoutSingleColumn"><div class="postArticle-content js-postField"><section class=" section--body section--first section--last"><div class="section-divider layoutSingleColumn"><hr class="section-divider"></div><div class="section-content"><div class="section-inner layoutSingleColumn"><h3 name="3fda" id="3fda" class="graf--h3 graf--leading graf--title">New in Basecamp 3: Profile Cards</h3><p name="eb6b" id="eb6b" class="graf--p graf-after--h3">Over the last year, we’ve noticed an interesting trend in our team’s Basecamp: We use the <em class="markup--em markup--p-em">Job title</em> field in unexpected ways.</p><p name="f959" id="f959" class="graf--p graf-after--p graf--last">Instead of using the field how you’d expect (“iOS Designer”, “Customer Support Manager”), we use it to express a little…</p></div></div></section></div></div></a></article></div></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://m.signalvnoise.com/new-in-basecamp-3-profile-cards-49682a80640a?source=latest" data-action-source="latest">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="buttonSet buttonSet--withLabels u-floatLeft"><div class="buttonSet-inner"><div class="js-actionRecommend" data-post-id="49682a80640a" data-is-flush-left="true" data-source="listing"><button class="button button--primary button--chromeless is-touchIconFadeInPulse u-accentColor--buttonNormal button--withIcon button--withSvgIcon u-accentColor--iconLight js-actionRecommendButton" title="Recommend to share this article with your followers and let the author know you liked it" aria-label="Recommend to share this article with your followers and let the author know you liked it"data-action="sign-in-prompt" data-sign-in-action="upvote" data-requires-token="true" 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href="https://m.signalvnoise.com/@jonasdowney?source=latest" data-action="show-user-card" data-action-source="latest" data-action-type="hover" data-user-id="1af9e8c12cfb" data-collection-slug="signal-v-noise" dir="auto">Jonas Downey</a><div class="u-fontSizeSmallest js-postMetaInlineSupplemental"><a class="link link--darken" href="https://m.signalvnoise.com/the-underappreciated-value-of-incremental-design-7b15f15daa8a?source=latest" data-action="open-post" data-action-value="https://m.signalvnoise.com/the-underappreciated-value-of-incremental-design-7b15f15daa8a?source=latest" data-action-source="preview-listing">5 days ago</a><span class="middotDivider"></span><span class="readingTime">3 min read</span></div></div></div></div><div class="block-streamText"><div class="block-content" lang="en"><article class="postArticle postArticle--short is-withAccentColors"><a href="https://m.signalvnoise.com/the-underappreciated-value-of-incremental-design-7b15f15daa8a?source=latest"><div class="layoutSingleColumn"><div class="postArticle-content js-postField"><section class=" section--body section--first section--last"><div class="section-divider layoutSingleColumn"><hr class="section-divider"></div><div class="section-content"><div class="section-inner layoutSingleColumn"><figure name="c71f" id="c71f" class="graf--figure graf--layoutConstrainedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked" style="max-width: 403.58744394618833px; max-height: 240px;"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 59.5%;"></div><div class="progressiveMedia js-progressiveMedia graf-image" data-image-id="1*zu-l5ZmXRY-sJOFG8vcJew.png" data-width="750" data-height="446"><img src="https://cdn-images-1.medium.com/freeze/max/30/1*zu-l5ZmXRY-sJOFG8vcJew.png?q=20" crossorigin="anonymous" class="progressiveMedia-thumbnail js-progressiveMedia-thumbnail"><canvas class="progressiveMedia-canvas js-progressiveMedia-canvas"></canvas><img 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class="section-content"><div class="section-inner layoutSingleColumn"><figure name="4e9f" id="4e9f" class="graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><div class="progressiveMedia js-progressiveMedia graf-image" data-image-id="1*0Noltxl7fMTuKkl-RR3CBA.png" data-width="1400" data-height="638"><img src="https://cdn-images-1.medium.com/freeze/fit/t/30/9/1*0Noltxl7fMTuKkl-RR3CBA.png?q=20" crossorigin="anonymous" class="progressiveMedia-thumbnail js-progressiveMedia-thumbnail"><canvas class="progressiveMedia-canvas js-progressiveMedia-canvas"></canvas><img class="progressiveMedia-image js-progressiveMedia-image" data-src="https://cdn-images-1.medium.com/fit/t/800/240/1*0Noltxl7fMTuKkl-RR3CBA.png"><noscript class="js-progressiveMedia-inner"><img class="progressiveMedia-noscript js-progressiveMedia-inner" 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data-action-source="preview-listing">Sep 7</a><span class="middotDivider"></span><span class="readingTime">3 min read</span></div></div></div></div><div class="block-streamText"><div class="block-content" lang="en"><article class="postArticle postArticle--short is-withAccentColors"><a href="https://m.signalvnoise.com/correcting-unrealistic-expectations-b75c7039445d?source=latest"><div class="layoutSingleColumn"><div class="postArticle-content js-postField"><section class=" section--body section--first section--last"><div class="section-divider layoutSingleColumn"><hr class="section-divider"></div><div class="section-content"><div class="section-inner layoutSingleColumn"><figure name="fdb0" id="fdb0" class="graf--figure graf--layoutConstrainedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked" style="max-width: 192.63858093126385px; max-height: 240px;"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 124.6%;"></div><div class="progressiveMedia 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Just figuring…</p></div></div></section></div></div></a></article></div></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://m.signalvnoise.com/correcting-unrealistic-expectations-b75c7039445d?source=latest" data-action-source="latest">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="buttonSet buttonSet--withLabels u-floatLeft"><div class="buttonSet-inner"><div class="js-actionRecommend" data-post-id="b75c7039445d" data-is-flush-left="true" data-source="listing"><button class="button button--primary button--chromeless is-touchIconFadeInPulse u-accentColor--buttonNormal button--withIcon button--withSvgIcon u-accentColor--iconLight js-actionRecommendButton" title="Recommend to share this article with your followers and let the author know you liked it" aria-label="Recommend to share this article with your followers and let the author know you liked it"data-action="sign-in-prompt" data-sign-in-action="upvote" data-requires-token="true" data-redirect="https://medium.com/_/vote/p/b75c7039445d" data-action-source="listing"><span class="button-defaultState"><span class="svgIcon svgIcon--heart svgIcon--25px is-flushLeft"><svg class="svgIcon-use" width="25" height="25" viewBox="0 0 25 25" ><path d="M12.5 21a.492.492 0 0 1-.327-.122c-.278-.24-.61-.517-.978-.826-2.99-2.5-7.995-6.684-7.995-10.565C3.2 6.462 5.578 4 8.5 4c1.55 0 3 .695 4 1.89a5.21 5.21 0 0 1 4-1.89c2.923 0 5.3 2.462 5.3 5.487 0 3.97-4.923 8.035-7.865 10.464-.42.35-.798.66-1.108.93a.503.503 0 0 1-.327.12zM8.428 4.866c-2.414 0-4.378 2.05-4.378 4.568 0 3.475 5.057 7.704 7.774 9.975.243.2.47.39.676.56.245-.21.52-.43.813-.68 2.856-2.36 7.637-6.31 7.637-9.87 0-2.52-1.964-4.57-4.377-4.57-1.466 0-2.828.76-3.644 2.04-.1.14-.26.23-.43.23-.18 0-.34-.09-.43-.24-.82-1.27-2.18-2.03-3.65-2.03z" fill-rule="evenodd"/></svg></span></span><span class="button-activeState"><span class="svgIcon svgIcon--heartFilled svgIcon--25px is-flushLeft"><svg class="svgIcon-use" width="25" height="25" viewBox="0 0 25 25" ><path d="M12.5 21a.492.492 0 0 1-.327-.122c-.278-.24-.61-.517-.978-.826-2.99-2.5-7.995-6.684-7.995-10.565C3.2 6.462 5.578 4 8.5 4c1.55 0 3 .695 4 1.89a5.21 5.21 0 0 1 4-1.89c2.923 0 5.3 2.462 5.3 5.487 0 3.97-4.923 8.035-7.865 10.464-.42.35-.798.66-1.108.93a.503.503 0 0 1-.327.12z" fill-rule="evenodd"/></svg></span></span></button><button class="button button--chromeless u-baseColor--buttonNormal u-disablePointerEvents" data-action="show-recommends" data-action-value="b75c7039445d">490</button></div></div></div><div class="buttonSet u-floatRight"><div class="buttonSet-inner"><a class="button button--chromeless u-baseColor--buttonNormal" href="https://m.signalvnoise.com/correcting-unrealistic-expectations-b75c7039445d?source=latest#--responses" data-action-source="latest">11 responses</a><button class="button button--chromeless is-touchIconFadeInPulse u-baseColor--buttonNormal button--withIcon button--withSvgIcon button--bookmark js-bookmarkButton" title="Bookmark this story to read later" aria-label="Bookmark this story to read later"data-action="sign-in-prompt" data-sign-in-action="add-to-bookmarks" data-requires-token="true" data-redirect="https://medium.com/_/bookmark/p/b75c7039445d"><span class="button-defaultState"><span class="svgIcon svgIcon--bookmark svgIcon--25px is-flushRight"><svg class="svgIcon-use" width="25" height="25" viewBox="0 0 25 25" ><path d="M19 6c0-1.1-.9-2-2-2H8c-1.1 0-2 .9-2 2v14.66h.012c.01.103.045.204.12.285a.5.5 0 0 0 .706.03L12.5 16.85l5.662 4.126a.508.508 0 0 0 .708-.03.5.5 0 0 0 .118-.285H19V6zm-6.838 9.97L7 19.636V6c0-.55.45-1 1-1h9c.55 0 1 .45 1 1v13.637l-5.162-3.668a.49.49 0 0 0-.676 0z" fill-rule="evenodd"/></svg></span></span><span class="button-activeState"><span class="svgIcon svgIcon--bookmarkFilled svgIcon--25px is-flushRight"><svg class="svgIcon-use" width="25" height="26" viewBox="0 0 25 26" ><path d="M19 7c0-1.1-.9-2-2-2H8c-1.1 0-2 .9-2 2v14.66h.012c.01.103.045.204.12.285a.5.5 0 0 0 .706.03L12.5 17.85l5.662 4.126a.508.508 0 0 0 .708-.03.5.5 0 0 0 .118-.285H19V7z" fill-rule="evenodd"/></svg></span></span></button></div></div></div></div></div></div><div class="col u-xs-size12of12 u-size4of12 js-aboutCollectionBox"><div class="heading u-clearfix heading--borderedBottom heading--paddedTop"><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--dark heading-title--lineHeightTight"><a class="link link--darken u-accentColor--textDarken u-baseColor--link" href="https://m.signalvnoise.com/about">About</a></span></div></div></div><div class="card"><div class="u-tableCell"><a class="link avatar avatar--roundedRectangle u-baseColor--link" href="https://m.signalvnoise.com?source=1" title="Go to Signal v. 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