<DeployOnBuild>true</DeployOnBuild>

<FilesToIncludeForPublish>OnlyFilesToRunTheApp</FilesToIncludeForPublish>
<DeployOnBuild>true</DeployOnBuild>
<DeployTarget>Package</DeployTarget>
<PackageAsSingleFile>true</PackageAsSingleFile>

MSBuild C:MyProj.csproj /p:DeployOnBuild=true /p:PublishProfile=WebDeploy /p:CreatePackageOnPublish=True /p:VisualStudioVersion=11.0

Build started 07/04/2014 14:01:05.
Project "C:MyProj.csproj" on node 1 (default targets).
Build:
Running Publish
_DeploymentUnpublishable:
Skipping unpublishable project.
Done Building Project "C:MyProj.csproj" (default targets).
Build succeeded.