Hamid

To:			Mr. McGrath
From:			Hamid
Date:			20/11/14
Subject:	Prepare a realistic initial plan for a business idea suitable for the local area – My Gym (business name)
1.	 RATIONALE
1.1	The Vision of my gym?

•	Make up a vision?
•	My gym should have new weights and new machines because new people will come.
•	My gym will have two separate rooms one for the women and one for the men.
•	My gym will have the running machines for people who want to improve their stamina.


1.2	What problem will it solve?

•	There are there is only one local gym in area (pure gym)
•	There is obesity issues in the UK
•	There is obesity issues in Birmingham
•	There is high heart disease in the Asian community
•	Cover social trend of more people visiting a gym
•	Pure Gyms are too over crowded
•	I will solve the problems of obesity in UK
•	I will solve the problems of only been one gym in the area.
•	There will be
1.3	What customer needs will it fulfil?
•	Quality service
•	Outstanding hygiene.
•	Safe new maintained equipment.
•	New machinery
•	Biometrics and security
•	Induction courses to new machinery
•	More choose of gym for local community
•	Small local gym
•	Separate sections for men and women (this is important within the Asian community)
•	Personal trainer available
•	Extra classes such as
•	Cardio training room with lots of machinery
•	Weight training with lots of machinery
•	Pay online (discount online payment)
•	Long term contracts
•	Pay as you go
•	Short term contracts
•	Subscribe on line
•	Halal products available
•	Id to join and fingerprint (biometrics)

1.4	What will make it different from other gyms in the area?

•	Separate sections for gender
•	Pay as you go sessions
•	Pay as you go classes
•	Extra classes
•	Biometrics for security
•	Tanning room (pure gym has not got this service- have to travel to town)
•	Join Weight watchers- weekly meetings
•	Competitions
•	On line videos
•	Social networking – join face book page, review page
•	Personal trainers speak different Asian languages
•	Halal products and nutritional cafe

1.5	The concept?
•	Copy and paste vision
•	Make money through pay as you go to use the gym facilities.
•	Make money through long term contracts
•	Make money through short term contracts
•	Make money through weight watchers advice and session
•	Make money through extra classes
•	Make money through personal trainer
•	Make money through tanning room
•	Make money through cardio gym
•	Make money through weight room
•	Make money through sales in nutritional cafe
•	Make money from protein drinks shakes, vitamins and supplements


2.	 SURPORTING EVIDENCE
Possible customers

2.1	Who will go to use your gym?
2.2	What type of people?  Gender, age, interests
2.3	How far will they travel?  Where must they live?

2.4	Possible routes to the market?  Where will it be

2.5	You’re Plan to deal with customers?

•	How do I intend to offer different services to competitors?
•	Do I intend to have a different location to pure gym?
•	What pricing will you use?
•	How is my gym better than Pure Gym?
•	What is my Unique selling point (tanning room, separate segments for gender, nutritional cafe, supplement products (PROTEIN)  Halal products, Personal trainer and weight watchers)

2.6	Ideas for financing (Use page 30-31 to help generate ideas)

2.7	Ideas for implementation

•	How will you turn your plan into reality?
•	How you put this plan into practice?
•	How will you manage until your business starts making profit.