New-AzureReservedIP -ReservedIPName "vip01" -Location "West Europe" -ServiceName "myservice"

VERBOSE: 13:53:59 - Begin Operation: New-AzureReservedIP
New-AzureReservedIP : BadRequest : Cannot reserve the ip of deployment sticketin.
At line:1 char:1
+ New-AzureReservedIP -ReservedIPName "vip01sticketin" -ServiceName "st ...
+ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    + CategoryInfo          : CloseError: (:) [New-AzureReservedIP], ComputeCloudException
    + FullyQualifiedErrorId : Microsoft.WindowsAzure.Commands.ServiceManagement.IaaS.NewAzureReservedIPCmdlet

VERBOSE: 13:54:32 - Completed Operation: New-AzureReservedIP