Ethan

And just anything else you can think of under the rocky mountain sun. And with our new communication system, we can provide the fastest, most reliable, secure shipping service available. Anywhere.
-Faster door to door service with daily inventory reports......
-24 hour distribution facility......
-Computer tracking of every truck and shipment in our fleet...



Although this brochure is ostensibly a promotion for the American Crossroads Shipping Company, this part of the project is an exercise in type design. The running text on pages 2 and 3 would in reality promote the new communications system, making the point that at American Crossroads, every truck, warehouse and regional office on line 24 hours a day, every day of the year. We’ve suggested elsewhere that you type this boxed copy word for word, so that you can work with the same text we used in the document. And in order to make that more useful to you, the text here is about type design rather than the trucking business.