# coding:utf-8
import os
import urllib2
import json
import httplib2)

content = "一些中文"

body = {
    "touser":"abcdefg",
    "msgtype":"text",
    "text":
    {
            "content": content
    }
}

access_token = '1234567890'
req_url = 'https://api.weixin.qq.com/cgi-bin/message/custom/send?access_token=' + access_token
method = 'POST'
headers['Content-Type'] = 'application/json'
headers['Accept-Charset'] = 'encoding=utf-8'
resp, token = http_obj.request(req_url, method, headers=headers, body=json.dumps(body))

json.dumps(body, ensure_ascii=False)