index.ejs

<!DOCTYPE html>
<html>
  <head>
    <meta charset="utf-8">
    <meta http-equiv="X-UA-Compatible" content="IE=edge">
    <meta name="viewport" content="width=device-width, initial-scale=1">
    <title><%= title %></title>
  </head>
  <body>

    <img src='./public/images/test-image.jpg' calt='wtf'>
    <img src='http://res.cloudinary.com/7adf6ngw/image/upload/sample.jpg' alt='wtf'>

    <h1><%= title %></h1>
  </body>
</html>