VitoTranslation.cs

using UnityEngine;
using System.Collections;

public class VitoTranslation : MonoBehaviour {
    private bool translated;
    void start(){
        translated = false;
    }
    void Update () {
        ReadThisWord();
    }
    void ReadThisWord(){
        if(translated == false)
            transform.Translate(Vector3.forward * Time.deltaTime);
       if (transform.position.z >= 40.0f)    //takes approx 40s to read "Read This Word"
            translated = true;
    }
}