How Optimization Works. All HTTP (Port 80, i.e., World Wide Web) traffic is directed to the optimization process. The first step is to determine if the serving cell site is highly loaded, indicating that any new video flow is likely to be degraded and/or stall. If there is no potential congestion, then nothing is done and the video proceeds normally. If there is a potential for stalling, then the video optimization techniques are invoked. The direction of traffic to the optimization process is established when the user starts an HTTP data session before any requests for content from a specific web site have been made. Accordingly, content files are never selected for optimization based on the nature of the web content itself or the source or provider of the web content file. All web content files delivered over Port 80, regardless of source, are directed to the optimization process (assuming the cell site congestion criteria are met). The system captures all Verizon Wireless branded web content delivered from its web servers, and treats it the same way as content from non-Verizon Wireless sites.