pboswell@DevUbuntu:/media/DevDrive/rowboat$ make menuconfig
============================================
PLATFORM_VERSION_CODENAME=REL
PLATFORM_VERSION=2.2
TARGET_PRODUCT=generic
TARGET_BUILD_VARIANT=eng
TARGET_SIMULATOR=
TARGET_BUILD_TYPE=release
TARGET_BUILD_APPS=
TARGET_ARCH=arm
HOST_ARCH=x86
HOST_OS=linux
HOST_BUILD_TYPE=release
BUILD_ID=MASTER
============================================
make: *** No rule to make target `menuconfig'.  Stop.