BUS 330 Week 3 Discussion 2 Customer Needs and Wants

 This document of BUS 330 Week 3 Discussion 1 Product Life contains:

 Identify one new product for each of the classifications of style, fashion, and fad. What are the factors that contribute to the dynamics of the length and shape of the product life cycle curve for each of these? Respond to at least two of your fellow students

Business - General Business
 Role of the Marketing Function . What is the role of the marketing function in business?

 In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts.

 Guided Response:

 Review several of your peers’ posts and identify activities of the marketing department they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the marketing function.

 Products and Services . It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.

 Guided Response:

 Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the differences between services and products.

 Product Life Cycle . By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? You must use the text and at least one additional scholarly source.

 Guided Response:

 Review several of your peers’ posts. Respond to at least two of your peers to provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the product life cycle.

 Product Usage Categories . Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain the reason for your choice.

 Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this?

 Which items might substitute for another item? Why did you choose that substitute and how might it affect demand?

 Guided Response:

 Review several of your peers’ posts and respond to at least two of your peers. Provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to consider other usage gro

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