py2exe pyodbc import error message

running py2exe
running build_py
*** searching for required modules ***
Traceback (most recent call last):
  File "E:\workspace\Bitla\src\AutoRecon_Bitla\AutoRecon_Bitla\setup.py", line 2
8, in <module>
    py_modules = ['Booking', 'FaultBookingMailer', 'FaultBookings', 'ProviderBoo
kings']
  File "C:\Python27\Lib\distutils\core.py", line 152, in setup
    dist.run_commands()
  File "C:\Python27\Lib\distutils\dist.py", line 953, in run_commands
    self.run_command(cmd)
  File "C:\Python27\Lib\distutils\dist.py", line 972, in run_command
    cmd_obj.run()
  File "C:\Python27\lib\site-packages\py2exe\build_exe.py", line 243, in run
    self._run()
  File "C:\Python27\lib\site-packages\py2exe\build_exe.py", line 296, in _run
    self.find_needed_modules(mf, required_files, required_modules)
  File "C:\Python27\lib\site-packages\py2exe\build_exe.py", line 1297, in find_n
eeded_modules
    mf.import_hook(mod)
  File "C:\Python27\lib\site-packages\py2exe\mf.py", line 719, in import_hook
    return Base.import_hook(self,name,caller,fromlist,level)
  File "C:\Python27\lib\site-packages\py2exe\mf.py", line 136, in import_hook
    q, tail = self.find_head_package(parent, name)
  File "C:\Python27\lib\site-packages\py2exe\mf.py", line 204, in find_head_pack
age
    raise ImportError, "No module named " + qname
ImportError: No module named pyodbc
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