Why do they hate everything that Sweden stands for
The Swedish PR campaign, which became a magnet for Nazi trolls
The official twitter account the official twitter account "Sweden" has become a magnet for pretty role. "An illustration of the right-wing hatred of human rights," said Emma Frans, who has been an ambassador for the account of one week.

Welcome to Sweden, trolls!

It could be the new slogan of the Swedish Institute's public relations efforts on Twitter. The account "Sweden" has namely been the haunt of the network's most vile goblins.

When Emma Frans, a PhD in epidemiology, recently completed her week as Sweden's ambassador twitter she had to defend himself for the haters and extremist comments from around the world.

I was met by a Sverigehat from a direction you never talk about, namely the white power movement, she says.

The idea behind the acclaimed Sweden account, the Agency's official twitter channel, is that anyone should be able to represent the Kingdom of Sweden for seven days. So, the image of Sweden broadened beyond the eternal nagging about Pippi and ABBA in the spruce.

It's a nice idea. The proud Swedish freedom of speech, translated to digital practice.

The account has become popular, with over 100,000 followers. Unfortunately, it seems more and more to be international Nazi control.



To follow the comments Emma Frans been doing a afraid of the dark: it's not just the usual internet hate, but "a hundred years old Nazism", as Emma puts it.

Whether she tweets about feminism, post pictures of Annie Lööf or our national dish tacos pops up followers who usually words such as "degenerate" and "miscegenation."

They hate us Swedes that we are liberal, that we, in any case, so far brought a humane refugee policy and think it is important with gender equality and gay rights, says Emma Frans.

Shippers appear to be anything from Trump supporters of white power activists and old school rasbiologer. To block, that is, turn off any, is useless, because the Swedish Institute "reset" the account after each week. Then the troll back.

"I hope Sweden goes under" writes someone in English.

"Burn down the whole country" inciting someone else.

"It's so liberating to your genes will die with you and your people will cease to exist."

We have become accustomed warnings rysshot and Islamist terror, but Sweden account shows that we should take even the far-right Sweden Hatred seriously.



On the Swedish Institute, SI, there have been crisis talks and was taken by surprise by hatvågen. A new alarm system sends text messages when account activity is high. But otherwise has not much support to offer the one in the firing line. In the internal guidelines to account curators, it is only that one should not "feed the trolls".

Who or what is behind the fascist remarks do not know.

We have no resources to dig into it, but maybe we need to start doing, says Emma Randecker at SI.

We should take a broader approach and see what we have for the role in this. We would of course not grant access platforms näthatare.



Is there something we should be proud of, that Sweden stands for arouses such anger among right-wing extremists?

Sure, one can point out that Sweden account is probably the most naive cyber venture late Carl Bildt built a 3D embassy with the smorgasbord in the computer world Second Life.

On the other hand, it is perhaps more important than ever to keep free speech banner high, in the enchanted forest.