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[4] Learning and Behaviour, by Bouton, Mark

[5] Socialization and Society, by Clausen, John A.

[6] Sociology, by Macionis, Gerber

[7] Equal numbers of neuronal and nonneuronal cells make the human brain an isometrically scaled-up primate brain, by Azevedo, et. al

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[13] Wisdom of the Body, by Cannon, Walter

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[35] Confirmation Bias, by Nickerson, Raymond S.

[36] http://healthland.time.com/2012/10/08/is-human-nature-fundamentally-selfish-or-altruistic/

[37] http://qz.com/506229/neuroscience-backs-up-the-buddhist-belief-that-the-self-isnt-constant-but-ever-changing/

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[39] Social Psychology and Dysfunctional behaviour, by Mark R. Leary, Rowland S. Miller

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[50] Principles of Marketing, by John F. Tanner, Jr. and Mary Anne Raymond

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[51] Part VII: In Summation, by J. Krishnamurti

[52] Weapons and Hope, by Freeman Dyson, Harper Collins

[53] Nuremberg Diary, by Gustave Gilbert

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[66] Have you fallen prey to the "spotlight effect"?, by Gordon, A. M.

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[70] First impressions, by Willis, J.; Todorov, A.

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[72] Socialstereotypes and social groups, by Tajfel, Henri

[73] Stereotypes and Prejudice, by Devine, Patricia G.

[74] The social identity theory of inter-group behaviour, by Tajfel, H. & Turner, J. C.

[75] Identity, by Erikson, Erik H.

[76] Development and validation of egoidentity status, by Marcia, James E.

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