$product = Mage::getModel('catalog/product');

        $product->setTypeId('configurable');

        //$product->setWebsiteIds(array(Mage::app()->getStore(true)->getWebsite()->getId()));
        $product->setWebsiteIds(array(1));

        $product->getTypeInstance()->setUsedProductAttributeIds(array(132));
        $configurableAttributesData = $product->getTypeInstance()->getConfigurableAttributesAsArray();

        $product->setCanSaveConfigurableAttributes(true);
        $product->setConfigurableAttributesData($configurableAttributesData);

        $product->setName($name);
        $product->setDescription($description);
        $product->setShortDescription($shortdescription);
        $product->setSku($sku);
        $product->setWeight($weight);
        $product->setStatus(1); // enabled
        $product->setVisibility(4); // catalog, search
        //$product->setNewsFromDate(date('d/m/Y'));
        $product->setNewsFromDate(date('m/d/Y', strtotime(date("Y/m/d"). ' - 1 days')));
        $product->setNewsToDate(date('m/d/Y', strtotime(date("Y/m/d"). ' + 2 days')));

        $product->setPrice($price);
        $product->setSpecialPrice($sprice);
        $product->setTaxClassId(2); // taxable goods

        $product->setAttributeSetId(4); // need to look this up
        //CATEGORYS
        $product->setCategoryIds(array(if_exists_2_main($catparent,$catson),getTopCatId($catparent)));

        //IMG
        $importDir = Mage::getBaseDir('media') . DS . 'import/';
        for ($i=0; $i < sizeof($image); $i++) {
            try {
                if($image[$i] == ""){
                    break;
                }

                if(!file_exists($importDir.$sku.$i.'.jpg')){
                    //echo "NOT EXIST<br>";
                    copy($image[$i], $importDir.$sku.$i.'.jpg');
                }
                /*else{
                    echo "EXIST<br>";
                }*/
                if($i == 0){
                    $product->addImageToMediaGallery($importDir.$sku.$i.'.jpg', array('image', 'small_image', 'thumbnail'), false, false);
                }
                else{
                    $product->addImageToMediaGallery($importDir.$sku.$i.'.jpg', array('', '', ''), false, false);
                }
            } catch (Exception $e) {

            }
        }
        $productData = array();
        foreach ($variable as $value) {
            $productData[$value[0]] = array('0' => array('attribute_id' => '132', 'label' => $value[1],'value_index' => getOptionId("sizematters",$value[1]), 'is_percent' => 0, 'pricing_value' => ''));
        }

        $product->setConfigurableProductsData($productData);
        $product->save();


        // Check if there is a stock item object
        $stockItem = Mage::getModel('cataloginventory/stock_item')->loadByProduct($product->getId());
        $stockItemData = $stockItem->getData();
        if (empty($stockItemData)) {

            // Create the initial stock item object
            $stockItem->setData('manage_stock',1);
            $stockItem->setData('is_in_stock',1);
            $stockItem->setData('use_config_manage_stock', 0);
            $stockItem->setData('stock_id',1);
            $stockItem->setData('product_id',$product->getId());
            $stockItem->save();

            // Init the object again after it has been saved so we get the full object
            $stockItem = Mage::getModel('cataloginventory/stock_item')->loadByProduct($product->getId());
        }