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  1.  
  2. Apple Developer
  3.  
  4.     Technologies
  5.     Resources
  6.     Programs
  7.     Support
  8.     Member Center
  9.  
  10. Search Developer
  11. App Store Review Guidelines
  12. Introduction
  13.  
  14. The App Store has revolutionized the way mobile apps are developed and distributed. With over 300,000 apps and 7 billion downloads, it has been a huge hit with developers and users around the world. Now we are thrilled to be opening our new Mac App Store to the hundreds of thousands of Mac developers and tens of millions of Mac users around the world.
  15.  
  16. We hope the new Mac App Store is the most exciting place for users to discover and purchase their apps. To ensure that apps are reliable, perform as advertised, and free of offensive material, we will review every app on the Mac App Store based on a set of Mac App Store Review Guidelines that we are ready to share with you. These guidelines are designed to help you create and prepare your apps so they will sail through our approval process.
  17.  
  18. We want to help you reach tens of millions of Mac customers with your apps. As with the mobile App Store, developers will earn 70% of the revenues. Please join us as we launch our Mac App Store within the next 90 days, and together we can surprise and delight our joint customers.
  19.  
  20. Table of Contents
  21.  
  22.     Terms and conditions
  23.     Functionality
  24.     Metadata, ratings and rankings
  25.     Location
  26.     Trademarks and trade dress
  27.     User interface
  28.     Purchasing and currencies
  29.     Scraping and aggregation
  30.     Damage to device
  31.     Personal attacks
  32.     Violence
  33.     Objectionable content
  34.     Privacy
  35.     Pornography
  36.     Religion, culture, and ethnicity
  37.     Contests, sweepstakes, lotteries, and raffles
  38.     Charities and contributions
  39.     Legal requirements
  40.  
  41. 1. Terms and conditions
  42.  
  43.     1.1
  44.  
  45.     As a developer of applications for the Mac App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not to amend or remove provisions from any other agreement.
  46.  
  47. 2. Functionality
  48.  
  49.     2.1
  50.  
  51.     Apps that crash will be rejected
  52.     2.2
  53.  
  54.     Apps that exhibit bugs will be rejected
  55.     2.3
  56.  
  57.     Apps that do not perform as advertised by the developer will be rejected
  58.     2.4
  59.  
  60.     Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected
  61.     2.5
  62.  
  63.     Apps that use non-public APIs will be rejected
  64.     2.6
  65.  
  66.     Apps that are "beta", "demo", "trial", or "test" versions will be rejected
  67.     2.7
  68.  
  69.     Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them
  70.     2.8
  71.  
  72.     Apps that are not very useful or do not provide any lasting entertainment value may be rejected
  73.     2.9
  74.  
  75.     Apps that are primarily marketing materials or advertisements will be rejected
  76.     2.10
  77.  
  78.     Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected
  79.     2.11
  80.  
  81.     Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected
  82.     2.12
  83.  
  84.     Apps that provide incorrect diagnostic or other inaccurate device data will be rejected
  85.     2.13
  86.  
  87.     Developers "spamming" the App Store with many versions of similar apps will be removed from the Mac Developer Program
  88.     2.14
  89.  
  90.     Apps must be packaged and submitted using Apple's packaging technologies included in Xcode - no third party installers allowed
  91.     2.15
  92.  
  93.     Apps must be self-contained, single application installation bundles, and cannot install code or resources in shared locations
  94.     2.16
  95.  
  96.     Apps that download or install additional code or resources to add functionality or change their primary purpose will be rejected
  97.     2.17
  98.  
  99.     Apps that download other standalone apps will be rejected
  100.     2.18
  101.  
  102.     Apps that install kexts will be rejected
  103.     2.19
  104.  
  105.     Apps that require license keys or implement their own copy protection will be rejected
  106.     2.20
  107.  
  108.     Apps that present a license screen at launch will be rejected
  109.     2.21
  110.  
  111.     Apps may not use update mechanisms outside of the App Store
  112.     2.22
  113.  
  114.     Apps must contain all language support in a single app bundle (single binary multiple language)
  115.     2.23
  116.  
  117.     Apps that spawn processes that continue to run after a user has quit the app without user consent will be rejected
  118.     2.24
  119.  
  120.     Apps that use deprecated or optionally installed technologies (e.g., Java, Rosetta) will be rejected
  121.     2.25
  122.  
  123.     Apps that do not run on the currently shipping OS will be rejected
  124.     2.26
  125.  
  126.     Apps that are set to auto-launch or to have other code automatically run at startup or login without user consent will be rejected
  127.     2.27
  128.  
  129.     Apps that request escalation to root privileges or use setuid attributes will be rejected
  130.     2.28
  131.  
  132.     Apps that add their icons to the Dock or leave short cuts on the user desktop will be rejected
  133.     2.29
  134.  
  135.     Apps that do not use the appropriate Mac OS X APIs for modifying user data stored by other apps (e.g bookmarks, Address Book or Calendar entries) will be rejected
  136.     2.30
  137.  
  138.     Apps that do not comply with the Mac OS X File System documentation will be rejected
  139.  
  140. 3. Metadata (name, descriptions, ratings, rankings, etc)
  141.  
  142.     3.1
  143.  
  144.     Apps with metadata that mentions the name of any other computer platform will be rejected
  145.     3.2
  146.  
  147.     Apps with placeholder text will be rejected
  148.     3.3
  149.  
  150.     Apps with descriptions not relevant to the application content and functionality will be rejected
  151.     3.4
  152.  
  153.     App names in iTunes Connect and as displayed on Mac OS X should be the same, so as not to cause confusion
  154.     3.5
  155.  
  156.     All app icons should be similar, so as to not to cause confusion
  157.     3.6
  158.  
  159.     Apps with app icons and screenshots that do not adhere to the 4+ age rating will be rejected
  160.     3.7
  161.  
  162.     Apps with Category and Genre selections that are not appropriate for the app content will be rejected
  163.     3.8
  164.  
  165.     Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed by Apple
  166.     3.9
  167.  
  168.     Developers are responsible for assigning appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple.
  169.     3.10
  170.  
  171.     Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the Mac Developer Program
  172.  
  173. 4. Location
  174.  
  175.     4.1
  176.  
  177.     Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected
  178.     4.2
  179.  
  180.     Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected
  181.     4.3
  182.  
  183.     Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected
  184.  
  185. 5. Trademarks and trade dress
  186.  
  187.     5.1
  188.  
  189.     Apps must comply with all terms and conditions explained in the Guidelines for using Apple Trademark and Copyrights and the Apple Trademark List
  190.     5.2
  191.  
  192.     Apps that suggest or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be rejected
  193.     5.3
  194.  
  195.     Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected
  196.     5.4
  197.  
  198.     Apps that misspell Apple product names in their app name (i.e., GPS for Imac, iTunz) will be rejected
  199.     5.5
  200.  
  201.     Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) requires a documented rights check which must be provided upon request
  202.  
  203. 6. User interface
  204.  
  205.     6.1
  206.  
  207.     Apps must comply with all terms and conditions explained in the Apple Macintosh Human Interface Guidelines
  208.     6.2
  209.  
  210.     Apps that look similar to Apple Products or apps bundled on the Mac, including the Finder, iChat, iTunes, and Dashboard, will be rejected
  211.     6.3
  212.  
  213.     Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple Macintosh Human Interface Guidelines will be rejected
  214.     6.4
  215.  
  216.     Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good it may be rejected
  217.     6.5
  218.  
  219.     Apps that change the native user interface elements or behaviors of Mac OS X will be rejected
  220.  
  221. 7. Purchasing and currencies
  222.  
  223.     7.1
  224.  
  225.     Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected, except in cases where the application hosts plug-ins or extensions
  226.     7.2
  227.  
  228.     Apps that create a store inside themselves for selling or distributing other software (i.e., an audio plug-in store in an audio app) will be rejected.
  229.     7.3
  230.  
  231.     Apps that allow the user to purchase access to built-in capabilities provided by Mac OS X, such as an iSight camera, will be rejected
  232.     7.4
  233.  
  234.     Apps containing "rental" content or services that expire after a limited time will be rejected
  235.     7.5
  236.  
  237.     Insurance applications must be free and in legal-compliance in the regions distributed
  238.     7.6
  239.  
  240.     In general, the more expensive your app, the more thoroughly we will review it
  241.  
  242. 8. Scraping and aggregation
  243.  
  244.     8.1
  245.  
  246.     Applications that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc) or create rankings using content from Apple sites and services will be rejected
  247.     8.2
  248.  
  249.     Applications may use approved Apple RSS feeds such as the iTunes Store RSS feed
  250.     8.3
  251.  
  252.     Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected
  253.  
  254. 9. Damage to Products
  255.  
  256.     9.1
  257.  
  258.     Apps that encourage users to use an Apple product in a way that may cause damage to the device will be rejected
  259.     9.2
  260.  
  261.     Apps that rapidly drain a products battery or generate excessive heat will be rejected
  262.  
  263. 10. Personal attacks
  264.  
  265.     10.1
  266.  
  267.     Any app that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harms way will be rejected
  268.     10.2
  269.  
  270.     Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary
  271.  
  272. 11. Violence
  273.  
  274.     11.1
  275.  
  276.     Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected
  277.     11.2
  278.  
  279.     Apps that depict violence or abuse of children will be rejected
  280.     11.3
  281.  
  282.     "Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity
  283.     11.4
  284.  
  285.     Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected
  286.     11.5
  287.  
  288.     Apps that include games of Russian roulette will be rejected
  289.  
  290. 12. Objectionable content
  291.  
  292.     12.1
  293.  
  294.     Apps that present excessively objectionable or crude content will be rejected
  295.     12.2
  296.  
  297.     Apps that are primarily designed to upset or disgust users will be rejected
  298.  
  299. 13. Privacy
  300.  
  301.     13.1
  302.  
  303.     Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used
  304.     13.2
  305.  
  306.     Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected
  307.     13.3
  308.  
  309.     Apps that target minors for data collection will be rejected
  310.  
  311. 14. Pornography
  312.  
  313.     14.1
  314.  
  315.     Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected
  316.     14.2
  317.  
  318.     Apps that contain user generated content that is frequently pornographic (ex "Chat Roulette" apps) will be rejected
  319.  
  320. 15. Religion, culture, and ethnicity
  321.  
  322.     15.1
  323.  
  324.     Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected
  325.     15.2
  326.  
  327.     Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory
  328.  
  329. 16. Contests, sweepstakes, lotteries, and raffles
  330.  
  331.     16.1
  332.  
  333.     Sweepstakes and contests must be sponsored by the developer/company of the app
  334.     16.2
  335.  
  336.     Official rules for sweepstakes and contests must be presented in the app and make it clear that Apple is not a sponsor or involved in the activity in any manner
  337.     16.3
  338.  
  339.     It must be permissible by law for the developer to run a lottery app, and a lottery app must have all of the following characteristics: consideration, chance, and a prize
  340.     16.4
  341.  
  342.     Apps that allow a user to directly purchase a lottery or raffle ticket in the app will be rejected
  343.  
  344. 17. Charities and contributions
  345.  
  346.     17.1
  347.  
  348.     Apps that include the ability to make donations to recognized charitable organizations must be free
  349.     17.2
  350.  
  351.     The collection of donations must be done via a web site in a web browser
  352.  
  353. 18. Legal requirements
  354.  
  355.     18.1
  356.  
  357.     Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws
  358.     18.2
  359.  
  360.     Apps that contain false, fraudulent or misleading representations will be rejected
  361.     18.3
  362.  
  363.     Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected
  364.     18.4
  365.  
  366.     Apps that enable illegal file sharing will be rejected
  367.     18.5
  368.  
  369.     Apps that are designed for use as illegal gambling aids will be rejected
  370.     18.6
  371.  
  372.     Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected
  373.     18.7
  374.  
  375.     Developers who create apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the Mac Developer Program
  376.  
  377. Living document
  378.  
  379. This document represents our best efforts to share how we review apps submitted to the Mac App Store, and we hope it is a helpful guide as you develop and submit your apps. It is a living document that will evolve as we are presented with new apps and situations, and we'll update it periodically to reflect these changes.
  380.  
  381. Thank you for developing for Mac OS X. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do. Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.
  382.  
  383. © Apple, 2010
  384.  
  385.     Developer
  386.     App Store Resource Center
  387.     Mac
  388.     App Store Approval Process
  389.     App Store Review Guidelines for Mac
  390.  
  391. Technologies
  392.  
  393.     Developer Tools
  394.     iOS
  395.     Mac OS X
  396.     Safari
  397.  
  398. Resources
  399.  
  400.     iOS Dev Center
  401.     Mac Dev Center
  402.     Safari Dev Center
  403.     Apple Applications
  404.     Hardware & Drivers
  405.     iPod, iPhone & iPad Cases
  406.  
  407.      
  408.     Development Videos
  409.     Developer Forums
  410.     App Store Resource Center
  411.     Apple Developer News
  412.     Licensing & Trademarks
  413.  
  414. Programs
  415.  
  416.     iOS Developer Program
  417.     iOS Enterprise Program
  418.     iOS University Program
  419.     Mac Developer Program
  420.     Safari Developer Program
  421.     MFi Program
  422.     Register as an Apple Developer
  423.  
  424. Support
  425.  
  426.     iOS Developer Program
  427.     Mac Developer Program
  428.     Safari Developer Program
  429.     ADC Members
  430.     Bug Reporting
  431.     iTunes Connect Support
  432.     Technical Support
  433.  
  434. Shop the Apple Online Store (1-800-MY-APPLE), visit an Apple Retail Store, or find a reseller.
  435.  
  436.     Mailing Lists
  437.     RSS Feeds
  438.  
  439. Copyright © 2010 Apple Inc. All rights reserved.
  440.  
  441.     Terms of Use
  442.     Privacy Policy
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