$ ffmpeg -i some.mov -c copy -bsf h264_mp4toannexb -metadata "service_name=myservice" -metadata "rotate=180" some.m3u8

ffmpeg version 2.1.1 Copyright (c) 2000-2013 the FFmpeg developers
  built on Dec 11 2013 10:08:21 with gcc 4.2.1 (GCC) 20070831 patched [FeeBSD]
  configuration: --disable-libaacplus --disable-indev=alsa --disable-outdev=alsa --disable-libopencore-amrnb --disable-libopencore-amrwb --disable-libass --disable-libcdio --disable-libcelt --disable-libfaac --disable-libfdk-aac --disable-ffserver --disable-fontconfig --disable-libfreetype --disable-frei0r --disable-gnutls --disable-libgsm --disable-iconv --disable-indev=jack --enable-libmp3lame --disable-libbluray --disable-libv4l2 --disable-indev=v4l2 --disable-outdev=v4l2 --disable-libmodplug --disable-openal --disable-indev=openal --disable-libopencv --disable-libopenjpeg --disable-libopus --disable-libpulse --disable-indev=pulse --disable-outdev=pulse --disable-librtmp --disable-libschroedinger --disable-libspeex --disable-libtheora --disable-vaapi --disable-vdpau --disable-libvorbis --disable-libvo-aacenc --disable-libvo-amrwbenc --disable-libvpx --enable-libx264 --disable-libxvid --prefix=/usr/local --mandir=/usr/local/man --datadir=/usr/local/share/ffmpeg --enable-shared --enable-gpl --enable-postproc --enable-avfilter --enable-avresample --enable-pthreads --enable-memalign-hack --disable-libstagefright-h264 --disable-libutvideo --disable-libsoxr --cc=cc --extra-cflags='-msse -I/usr/local/include' --extra-ldflags='-L/usr/local/lib ' --extra-libs=-pthread --disable-debug --disable-ffplay --disable-outdev=sdl
  libavutil      52. 48.101 / 52. 48.101
  libavcodec     55. 39.101 / 55. 39.101
  libavformat    55. 19.104 / 55. 19.104
  libavdevice    55.  5.100 / 55.  5.100
  libavfilter     3. 90.100 /  3. 90.100
  libavresample   1.  1.  0 /  1.  1.  0
  libswscale      2.  5.101 /  2.  5.101
  libswresample   0. 17.104 /  0. 17.104
  libpostproc    52.  3.100 / 52.  3.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'some.mov':
  Metadata:
    major_brand     : qt
    minor_version   : 0
    compatible_brands: qt
    creation_time   : 2012-10-08 15:31:59
    model           : iPhone 4
    model-fin       : iPhone 4
    encoder         : 6.0
    encoder-fin     : 6.0
    date            : 2012-10-08T18:31:59+0300
    date-fin        : 2012-10-08T18:31:59+0300
    location        : +61.4615+023.8323+147.276/
    location-fin    : +61.4615+023.8323+147.276/
    make            : Apple
    make-fin        : Apple
  Duration: 00:00:04.32, start: 0.000000, bitrate: 10983 kb/s
    Stream #0:0(und): Video: h264 (Baseline) (avc1 / 0x31637661), yuv420p(tv, bt709), 1280x720, 10974 kb/s, 23.99 fps, 23.98 tbr, 600 tbn, 1200 tbc (default)
    Metadata:
      rotate          : 180
      creation_time   : 2012-10-08 15:31:59
      handler_name    : Core Media Data Handler
    Stream #0:1(und): Audio: aac (mp4a / 0x6134706D), 44100 Hz, mono, fltp, 63 kb/s (default)
    Metadata:
      creation_time   : 2012-10-08 15:31:59
      handler_name    : Core Media Data Handler
Output #0, hls, to 'some.m3u8':
  Metadata:
    major_brand     : qt
    minor_version   : 0
    compatible_brands: qt
    make-fin        : Apple
    model           : iPhone 4
    model-fin       : iPhone 4
    rotate          : 180
    encoder-fin     : 6.0
    date            : 2012-10-08T18:31:59+0300
    date-fin        : 2012-10-08T18:31:59+0300
    location        : +61.4615+023.8323+147.276/
    location-fin    : +61.4615+023.8323+147.276/
    make            : Apple
    service_name    : myservice
    encoder         : Lavf55.19.104
    Stream #0:0(und): Video: h264 (avc1 / 0x31637661), yuv420p, 1280x720, q=2-31, 10974 kb/s, 23.99 fps, 90k tbn, 600 tbc (default)
    Metadata:
      rotate          : 180
      creation_time   : 2012-10-08 15:31:59
      handler_name    : Core Media Data Handler
    Stream #0:1(und): Audio: aac (mp4a / 0x6134706D), 44100 Hz, mono, 63 kb/s (default)
    Metadata:
      creation_time   : 2012-10-08 15:31:59
      handler_name    : Core Media Data Handler
Stream mapping:
  Stream #0:0 -> #0:0 (copy)
  Stream #0:1 -> #0:1 (copy)
Press [q] to stop, [?] for help
[adts @ 0x80407e220] Encoder did not produce proper pts, making some up.
frame=  103 fps=0.0 q=-1.0 Lsize=N/A time=00:00:04.31 bitrate=N/A
video:5751kB audio:34kB subtitle:0 global headers:0kB muxing overhead -100.000371%

$ ffprobe some0.ts
ffprobe version 2.1.1 Copyright (c) 2007-2013 the FFmpeg developers
  built on Dec 11 2013 10:08:21 with gcc 4.2.1 (GCC) 20070831 patched [FeeBSD]
  configuration: --disable-libaacplus --disable-indev=alsa --disable-outdev=alsa --disable-libopencore-amrnb --disable-libopencore-amrwb --disable-libass --disable-libcdio --disable-libcelt --disable-libfaac --disable-libfdk-aac --disable-ffserver --disable-fontconfig --disable-libfreetype --disable-frei0r --disable-gnutls --disable-libgsm --disable-iconv --disable-indev=jack --enable-libmp3lame --disable-libbluray --disable-libv4l2 --disable-indev=v4l2 --disable-outdev=v4l2 --disable-libmodplug --disable-openal --disable-indev=openal --disable-libopencv --disable-libopenjpeg --disable-libopus --disable-libpulse --disable-indev=pulse --disable-outdev=pulse --disable-librtmp --disable-libschroedinger --disable-libspeex --disable-libtheora --disable-vaapi --disable-vdpau --disable-libvorbis --disable-libvo-aacenc --disable-libvo-amrwbenc --disable-libvpx --enable-libx264 --disable-libxvid --prefix=/usr/local --mandir=/usr/local/man --datadir=/usr/local/share/ffmpeg --enable-shared --enable-gpl --enable-postproc --enable-avfilter --enable-avresample --enable-pthreads --enable-memalign-hack --disable-libstagefright-h264 --disable-libutvideo --disable-libsoxr --cc=cc --extra-cflags='-msse -I/usr/local/include' --extra-ldflags='-L/usr/local/lib ' --extra-libs=-pthread --disable-debug --disable-ffplay --disable-outdev=sdl
  libavutil      52. 48.101 / 52. 48.101
  libavcodec     55. 39.101 / 55. 39.101
  libavformat    55. 19.104 / 55. 19.104
  libavdevice    55.  5.100 / 55.  5.100
  libavfilter     3. 90.100 /  3. 90.100
  libavresample   1.  1.  0 /  1.  1.  0
  libswscale      2.  5.101 /  2.  5.101
  libswresample   0. 17.104 /  0. 17.104
  libpostproc    52.  3.100 / 52.  3.100
Input #0, mpegts, from 'some0.ts':
  Duration: 00:00:02.00, start: 0.000000, bitrate: 12108 kb/s
  Program 1
    Metadata:
      service_name    : Service01
      service_provider: FFmpeg
    Stream #0:0[0x100]: Video: h264 (Baseline) ([27][0][0][0] / 0x001B), yuv420p(tv, bt709), 1280x720, 23.98 tbr, 90k tbn, 180k tbc
    Stream #0:1[0x101]: Audio: aac ([15][0][0][0] / 0x000F), 44100 Hz, mono, fltp, 72 kb/s