INSERT IGNORE INTO `custom_table` (parent_id, options_id, value, partsfinder_id) VALUES (0,1,'Motò 6.5 / Stark 650', '1')

$resource = Mage::getSingleton('core/resource');
$writeAdapter = $resource->getConnection('core_write');
$sql = "INSERT IGNORE INTO `custom_table` (parent_id, options_id, value, partsfinder_id) VALUES (0,1,'Motò 6.5 / Stark 650', '1')";
$writeAdapter->query($sql);