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  1. V. Перепишите и письменно переведите на русский язык следующий текст.
  2. MARKETING STRATEGIES
  3. Buying, selling, market research, transportation, storage, advertising – these are all parts of the complex area of business known as marketing. In simple terms, marketing means the movement of goods and services from a manufacturer to a customer in order to satisfy the customer and to achieve the company’s objectives.
  4. Marketing can be divided into four main elements that are known as the four P’s : product, price, placement and promotion.
  5. The marketing strategies of determining product, price, placement and promotion are not planned in isolation.
  6. The product element of marketing refers to the good or service that a company wants to sell. Next a company considers the price to charge for its product. There are three pricing options the company may take: above; with or below the prices that its competitors are charging.
  7. The third element of the marketing process – placement – involves getting the product to the customer. This takes place through the channels of distribution. A common channel of distribution is: manufacturer – wholesaler – retailer – customer.
  8. Wholesalers generally sell large quantities of a product to retailers, and retailers usually sell smaller quantities to customers.
  9. Finally, communication about the product that takes place between a buyer and a seller is known as promotion. There are two major ways of promotion: 1) through personnel selling, as in a department store; 2) and through advertising, as in a newspaper or magazine etc.
  10.  
  11. VI. Найдите в тексте и запишите эквиваленты следующих русских словосочетаний:
  12. а. удовлетворить потребителя
  13. b. достигнуть целей компании
  14. c. маркетинговое исследование
  15. d. ценовые варианты
  16. e. каналы распределения
  17. f. сложная сфера бизнеса
  18. g. от производителя к потребителю
  19. h. назначать цену
  20. i. для того чтобы
  21. j. главные пути стимулирования сбыта
  22.  
  23. VII. Выпишите из 2 и 3 абзацев текста предложения с глаголами в страдательном залоге. Подчеркните эти формы.
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