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- V. Перепишите и письменно переведите на русский язык следующий текст.
- MARKETING STRATEGIES
- Buying, selling, market research, transportation, storage, advertising – these are all parts of the complex area of business known as marketing. In simple terms, marketing means the movement of goods and services from a manufacturer to a customer in order to satisfy the customer and to achieve the company’s objectives.
- Marketing can be divided into four main elements that are known as the four P’s : product, price, placement and promotion.
- The marketing strategies of determining product, price, placement and promotion are not planned in isolation.
- The product element of marketing refers to the good or service that a company wants to sell. Next a company considers the price to charge for its product. There are three pricing options the company may take: above; with or below the prices that its competitors are charging.
- The third element of the marketing process – placement – involves getting the product to the customer. This takes place through the channels of distribution. A common channel of distribution is: manufacturer – wholesaler – retailer – customer.
- Wholesalers generally sell large quantities of a product to retailers, and retailers usually sell smaller quantities to customers.
- Finally, communication about the product that takes place between a buyer and a seller is known as promotion. There are two major ways of promotion: 1) through personnel selling, as in a department store; 2) and through advertising, as in a newspaper or magazine etc.
- VI. Найдите в тексте и запишите эквиваленты следующих русских словосочетаний:
- а. удовлетворить потребителя
- b. достигнуть целей компании
- c. маркетинговое исследование
- d. ценовые варианты
- e. каналы распределения
- f. сложная сфера бизнеса
- g. от производителя к потребителю
- h. назначать цену
- i. для того чтобы
- j. главные пути стимулирования сбыта
- VII. Выпишите из 2 и 3 абзацев текста предложения с глаголами в страдательном залоге. Подчеркните эти формы.
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