issues with uboot

ok well it is vague as to what those issues are, but moving along here's the problem I have when I try to make uboot (the username and password I set to cubie in the image):
root@cubie-VirtualBox:/home/cubie/sunxi-bsp/u-boot-sunxi# make mele_a1000 CROSS_COMPILE=arm-linux-gnueabihf-
/bin/bash: arm-linux-gnueabihf-gcc: command not found
/bin/bash: arm-linux-gnueabihf-gcc: command not found
dirname: missing operand
Try `dirname --help' for more information.
Configuring for mele_a1000 - Board: sun4i, Options: SPL
make
/bin/bash: arm-linux-gnueabihf-gcc: command not found
/bin/bash: arm-linux-gnueabihf-gcc: command not found
dirname: missing operand
Try `dirname --help' for more information.
make[1]: Entering directory `/home/cubie/sunxi-bsp/u-boot-sunxi'
Generating include/autoconf.mk
/bin/bash: line 3: arm-linux-gnueabihf-gcc: command not found
Generating include/autoconf.mk.dep
/bin/bash: line 3: arm-linux-gnueabihf-gcc: command not found
make[1]: Leaving directory `/home/cubie/sunxi-bsp/u-boot-sunxi'
/bin/bash: arm-linux-gnueabihf-gcc: command not found
/bin/bash: arm-linux-gnueabihf-gcc: command not found
dirname: missing operand
Try `dirname --help' for more information.
make[1]: Entering directory `/home/cubie/sunxi-bsp/u-boot-sunxi'
/bin/bash: arm-linux-gnueabihf-gcc: command not found
/bin/bash: arm-linux-gnueabihf-ld: command not found
arm-linux-gnueabihf-gcc -DDO_DEPS_ONLY \
        -g  -Os   -fno-common -ffixed-r8 -msoft-float  -D__KERNEL__ -I/home/cubie/sunxi-bsp/u-boot-sunxi/include -fno-builtin -ffreestanding -nostdinc -isystem  -pipe  -DCONFIG_ARM -D__ARM__    -march=armv5  -Wall -Wstrict-prototypes       \
        -o lib/asm-offsets.s lib/asm-offsets.c -c -S
/bin/bash: arm-linux-gnueabihf-gcc: command not found
make[1]: *** [lib/asm-offsets.s] Error 127
make[1]: Leaving directory `/home/cubie/sunxi-bsp/u-boot-sunxi'
make: *** [mele_a1000] Error 2