I knew said it was bad or good. As a matter of fact, I strongly agree they are on to something. Many times, movie R&D is all about finding something with a huge relatability/acceptance factor to audiences. For example, this is one reason why I can tell you without a shadow of a doubt that Star Wars 7 will make $500 million in revenue without even trying--so many people just know the prequels or original trilogy so well. Similarly, that is why the Apple Watch has already sold a million units with many people not so much as demoing it in person or even researching the product for more than a couple minutes.