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Paul Christoforo is a sole trader representing Ocean Distribution and Ocean Marketing. In 2011, Christoforo was the center in a customer service situation gone awry over N-Control's Avenger Controller modification for the Playstation 3 and Xbox 360[1]. Christoforo and a customer engaged in email conversations, resulting in threats and insults from Christoforo on behalf of N-Control. The conversation was posted on Penny Arcade, and quickly grew a mob-like response against the controller and Christoforo[2].

[edit] Internet TakeoverThe backlash of the customer service incident resulted in Christoforo becoming an instant internet celebrity, and quickly being parodied as a meme[3][4] with even major companies such as Geico referring to the meme in tweets.[5] A big portion of this is due to Christoforo challenging the customer and doubting the powers of the Internet. The resulting outburst forced Christoforo to be fired from working with N-Control and created a negative feedback for the Avenger controller[6]. Cristoforo has also been rumored to have been on steroids after gaming website Kotaku found out that his email address was used to sign up for a steroid website [7]. It has been confirmed that Cristoforo was also charged with domestic violence against female victim Catherine Sherman[8], suggesting that perhaps his behavior towards Mike Krahulik was not out of character.

[edit] ControversyThe resulting situation left many questions between the relationship of Christoforo and Avenger Controller inventor David Kotkin. Internet sleuths turned up a registered company in the names of both Christoforo and Kotkin, drawing even further criticism of the Avenger Controller and their poor customer service tactics[9]. Despite a direct link drawn between Christoforo and Kotkin, Kotkin played down their partnership and continues to turn Christoforo into a social pariah. An apology was later issued by Christoforo, but it wasn't well received by fans, business parties, or investors[10] .

Ocean Marketing has since been cited for plagiarizing articles on their blog, and delivering vague and unsubtantiated data to customers.[11][12]

^ "PcWorld". PC World. http://www.pcworld.com/article/247060/penny_arcade_publishes_transcripts_of_customer_service_blunder.html.
^ "PennyArcade". PennyArcade. http://penny-arcade.com/resources/just-wow1.html.
^ "PikiGeek". PikiGeek. http://geek.pikimal.com/2011/12/27/third-party-peripheral-company-picks-fight-with-penny-arcade/.
^ "QuickMeme". QuickMeme. http://www.quickmeme.com/Douchebag-Paul-Christoforo/?upcoming.
^ "GEICO Tweets Christoforo Meme". GEICO Car Insurance. https://twitter.com/GEICO/statuses/151720116357308416?_escaped_fragment_=/GEICO/statuses/151720116357308416#!/GEICO/statuses/151720116357308416.
^ "Kotaku". Kotaku. http://kotaku.com/5871479/pr-trolling-ocean-stratagy-out-of-business-avenger-controller-maker-asks-for-forgiveness.
^ "Kotaku". Kotaku. http://kotaku.com/5871400/cut-paul-oceanmarketting-christoforo-a-breakhe-probably-just-has-roid-rage.
^ "Superior Court of California". Case file. http://courtindex.sdcourt.ca.gov/CISPublic/casedetail?casenum=DVN14325&casesite=NC&applcode=D.
^ "Ocean Marketing". GeekoSystem. http://www.geekosystem.com/avenger-controller-pr-berates-penny-arcade/.
^ "SocialTechPop". Ocean Marketing Regret. http://www.socialtechpop.com/2011/12/ocean-marketing-swimming-in-ocean-of-regret/.
^ "Jilted gamer teaches vendor price of rudeness". MSNBC. http://ingame.msnbc.msn.com/_news/2011/12/27/9745218-jilted-gamer-teaches-vendor-price-of-rudeness/.
^ "Ocean Marketing vs Penny Arcade". International Business Times. http://www.ibtimes.com/articles/273375/20111228/ocean-marketing-vs-penny-arcade-epic-pr.htm.
[edit] External linksInternational Business Times
Kotaku
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