7. How do you imagine your cooperation with LCVP iGIP and promoting incoming Global Talent programme in our local environment?

Marketing supports iGIP in almost every step of the customer flow. The most important one here is obviously Attraction, because while we have many EPs interested in the program, it still requires intense promotion in the outer environment – after talking with some people from iGIP I learnt that there are no promo teams in iGIP, and companies don’t have a way of learning about our brand. Right now there is no promotion plan for iGIP of any kind which is a critical situation.

The first thing that needs to be done would be to start holding corner meetings with LCVP iGIP (either personal, or LCVP MKT joining the area-wide iGIP meeting) in order to make such a plan. First of all there must exist a timeline of iGIP promotion, listing specific actions in a specific timeframe. We should create a cooperation proposal, and begin sending a newsletter about our products to potential stakeholders. We also need to start measuring the percentage in which our current GIP stakeholders have a clear understanding about the correct value proposition of AIESEC.

In the later stages of customer flow, MKT can largely support iGIP by collecting photos, memories, stories, etc. from EPs, and also official recommendation letters from companies, and using those materials to create content for inbound marketing. This is done during Value Delivery but becomes useful mainly for Brand Advocacy. In the previous term one of the ABPs was video marketing, and it was both successful in marketing as well as an useful tool for LCVP iGIP during networking events. I believe we can return to this idea while also thinking of ways to improve it further.

Another thing that needs improvement in cooperation with LCVP iGIP – and also the entire Executive Board - is to improve our brand recognition in the community of startups and small businesses. During Startup Mixer in April it became apparent that not many startups know about us, and those who do, don’t think of us very well. We can also use the BD timeline for Q4 so that we can promote our brand and value proposition to participants of Youth & Business CoAction (if we decide to hold this event this year).