Because the poppler libraries CMake has a ridiculous amount of overhead, and is really difficult to debug and understand the project files it has generated, I recpmmend manually creating this project.

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- How I have created the project for MSVC2010 -
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1. Create new empty C++ project in MSVC
2. Add a \src\ subdirectory
3. Place these files from poppler\utils here:
HtmlFonts.cc  HtmlLinks.cc  HtmlOutputDev.cc  HtmlUtils.h   parseargs.h
HtmlFonts.h   HtmlLinks.h   HtmlOutputDev.h   parseargs.cc  pdftohtml.cc
4. Add the .h to Header Files, and .cc to Source Files
5. Setup the 8+ libraries required for poppler (or use my thirdparty.7z available from the "Downloads" tab on BitBucket [recommend extracting with 7-Zip to C:\])
FreeType2  LCMS  LibJPEG  LibOpenJPEG  LibPNG  LibTIFF  poppler  xpdf  zlib
Note: I used the libtiff.lib from:
http://www.assembla.com/code/opengl_sbe/subversion/nodes/OGLEngine/Lib/libtiff.lib?rev=51#
6. Set the following in Properties of the aformenetioned MSVC project:
{Project Properties}
[C/C++ -> General]
Additional Include Directories:
C:\usr\include\zlib;C:\usr\src\libpng;C:\usr\src\poppler;C:\usr\src\poppler\poppler;C:\usr\src\poppler\MSVC-proj\poppler;C:\usr\src\poppler\MSVC-proj
[Linker -> General]
Additional Library Directories: C:\usr\lib
[Linker -> Input]
openjpeg.lib;zdll.lib;libtiff.lib;jpeg.lib;libpng15_static.lib;lcms2_static.lib;poppler.lib;FreeType.lib;kernel32.lib;user32.lib;gdi32.lib;winspool.lib;comdlg32.lib;advapi32.lib;shell32.lib;ole32.lib;oleaut32.lib;uuid.lib;odbc32.lib;odbccp32.lib;%(AdditionalDependencies)
7. Set outdir to: $(SolutionDir)\win32\bin
8. Place this libtiff.dll in the win32\bin directory:
http://downloads.sourceforge.net/project/gnuwin32/tiff/3.8.2-1/tiff-3.8.2-1-bin.zip