wp_reset_query();

if(!empty($post->post_content)) { //show this only when we have content
    if (empty($paged) or $paged < 2) { //show this only on the first page

        ?>
        <div class="row-fluid">
            <div class="span12 column_container" role="complementary" itemscope="itemscope" itemtype="http://schema.org/WPSideBar">
                <?php
                if (have_posts()) {
                    while ( have_posts() ) : the_post();
                        //read the page settings
                        the_content();
                    endwhile; //end loop
                }
                ?>
            </div>
        </div>
    <?php

    }
}