Storage mediums can be explained as being the virtual areas and formats through which online companies and vendors store information that can be presented to a potential customer about a product. The data utilised by these companies, by necessity, has to be secure as it is of a sensitive nature.  If not then corporations risk having confidential details about customers, such as credit card numbers or addresses leaked to the public, which could end disastrously, with the corporation having to reimburse the victims.