hci-persona-raw

37yo female accountant
last purchase was from ebay, costume for a fancy dress
description didn't match photos
accessories not included
did not look at description, only photo
first time buying clothes
expected a wysiwyg situation
misunderstood the product
ebay's design is poor
but payments are easy with paypal
did not check seller's rep

prefers to buy clothes in person
but that requires time
hence purchases are made online
otherwise on the high street

would like to get rid of things by trading
prefers exchanges or in person trades
but has trust issues
wants to sell old monitor but can't mail it
fear of robbery (gumtree pickup context)
needs a reliable, trusted database of sellers

user ratings are sufficient, no need for background checks
feels like a privacy violation

would like services to be based in the local east london area
but people may guess where she lives
so a meeting point would be preferred - again, trust issues
maybe a trading event every week would be easier
for a safer trade

website requirements:
login to buy
no need to login for searching
keep profile very private
the local service should build a community
should have a weekly trading event
all communications should be through website
private chat service
book online --> swap in person

items purchased: books, costumes, clothes, old electronics, games
restrict items to those which can be carried

frequency of purchases: monthly