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Skippy Peanut Butter Coupon-Skippy Peanut Butter Coupon: When you click a Facebook like button, are you compelled to pull out your wallet and make a purchase based on the ad or comment? Did you see a Tweet and become overwhelmed to call someone and buy something? The answer to both of these questions is likely "no". You may, however, have been at a restaurant enjoying a great meal and let your friends know on Foursquare that they should eat there as well. How did you know about the restaurant? You may have received a coupon or advertisement in the mail.There's no doubt that social has a place in the world of marketing, but so does direct mail. Social media is a bright, shiny object and it is new and exciting. It is so exciting that Facebook, according to its own statistics, has 800 million active users. Of those users, 50% are active on any given day. Today's consumers are so active that of those 800 million users, 350 million connect through mobile devices. The average user has 130 friends and is connected to 80 community pages, groups or events.Social marketing mediums, although free, demand your attention and can be quite fickle. Facebook is constantly updating itself in the interest of improving connections. However, the public does not always welcome these updates. For example, users are still scrambling to keep information "private" and not available to everyone after latest privacy settings update.Direct mail continues to be a reliable medium of communicating with consumers in the face of social media even without the instant gratification component. Direct mail is measurable, has little to no competition in the mailbox right now, and has a long-tail reach to consumers. This means the customer can react long after they have received their mailing piece. Consumers are less likely to remember a tweet or post about a brand when it comes time to actually purchase.Social media and direct mail do not have to fight against each other for consumer attention. They can work together like peanut butter and jelly. For example, the two marketing mediums work together in event marketing when direct mail provides the consumer an invitation to the event and social media provides reminders and social chat about the event. The nature of social media creates hype about the event and increases attendance beyond the original lead list.


COPY AND PASTE THE LINK IN YOUR BROWSER TO GET THE LATEST COUPONS --->> https://bitly.com/xqHaKY

COPY AND PASTE THE LINK IN YOUR BROWSER TO GET THE LATEST COUPONS --->> https://bitly.com/xqHaKY