Simple Game Console in C

#include<stdio.h>
#include<windows.h>
int main()
{
    int TIMES = 5;
    for(int i=0; i<TIMES; i++)
    {
        printf("%12s", i<4
               ?"Lives left: ":"Life left: ");
        for(int j=0; j<TIMES-i; j++)
            printf("%c", 3);
        Sleep(1000);
        system("cls");
        Sleep(100);
    }
    for(int i=0; i<3; i++)
    {
        char s[] = "..:: Game over ::..";
        printf("%*s\n",40+strlen(s)/2, s);
        Sleep(500);
        system("cls");
        Sleep(500);

    }

    return 0;
}