public static List<String> validate(ServiceTemplateType templateType, String htmlContent) {

        List<String> errors = simplePlaceholderValidator(htmlContent, templateType).validate(SimplePlaceholderValidationPattern.create()
                        .templateWithType(LP_WAP_SUBSCRIBE_AOC)
                        .shouldContain(SUBNAME, SUBPRICE, ACCOUNT, PROVIDER, TARIFF_YES_URL, TARIFF_NO_URL, LK_LINK_URL)
                        .a().vot().etot().templateWithType(LP_WAP_PURCHASE_AOC)
                        .shouldContain(ACCOUNT, PROVIDER, TARIFF_YES_URL, TARIFF_NO_URL, SERVICE_PRICE, SERVICE_NAME, EXPIRE_DATE, LK_LINK_URL)
                        .a().next().templateWithType(LP_WAP_PURCHASE_ACCEPT)
                        .shouldContain(SERVICE_NAME, EXPIRE_DATE, LK_LINK_URL)
                        .and().templateWithType(LP_WAP_SUBSCRIBE_ACCEPT)
                        .shouldContain(SUBNAME, LK_LINK_URL)
                        .templateWithType(LP_WAP_SUBSCRIBE_ERROR)
                        .shouldContain(SUBNAME, LK_LINK_URL)
                        .templateWithType(LP_WEP_SUBSCRIBE_ERROR)
                        .shouldContain(SUBNAME, LK_LINK_URL)
                        .templateWithType(LP_WAP_PURCHASE_ERROR)
                        .shouldContain(SERVICE_NAME, LK_LINK_URL)
                        .templateWithType(LP_WAP_UNSUBSCRIBE_AOC)
                        .shouldContain(SUBNAME, TARIFF_YES_URL, TARIFF_NO_URL, LK_LINK_URL)
                        .templateWithType(LP_WEP_UNSUBSCRIBE_AOC)
                        .shouldContain(SUBNAME, TARIFF_YES_URL, TARIFF_NO_URL, LK_LINK_URL)
                        .templateWithType(LP_WEP_SUBSCRIBE_AUTHORIZATION)
                        .shouldContain(MSISDN_INPUT, ACTION_FORM, CAPTCHA_INPUT, CAPTCHA_RELOAD_ELEM)
                        .templateWithType(LP_WEP_SUBSCRIBE_AOC)
                        .shouldContain(SUBNAME, SUBPRICE, ACCOUNT, PROVIDER, ACTION_FORM, SMS_CODE_INPUT)
        );

        // CAPTCHA_IMG
        if (LP_WEP_SUBSCRIBE_AUTHORIZATION.equals(templateType)) {
            Elements elements = Jsoup.parse(htmlContent).select("img[src~=" + CAPTCHA_IMG_SRC);
            if (CollectionUtils.isEmpty(elements)) {
                errors.add(CAPTCHA_IMG);
            }

        }

        return errors;
    }