sensemaking15

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1. This procedure that the users followed is akin to a very in-depth competitive analysis. In everyday life, a person in might be satisfied by just reading the text of the reviews without doing any sort of documented foraging. The question is then: what kinds of people would use this tool? (currently? in the future?)
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2. What other types of sensemaking can this tool be used for? To illustrate, on one extreme you can posit that this tool is only good for competitive analysis of cameras and car-seats on Amazon. On the other extreme, you can posit that all types sensemaking are afforded by the design of this tool.
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3. The current tool only allows for ordinal types of ratings (bad, neutral, good). Would it make sense to run the same study but with a design the uses numerics (as either a rating or a measurement)? That is, do you think it would scientifically interesting? If so, why? If not, would it become scientifically interesting if the three conditions of the study were changed?
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