var contentformat = { name:"Test Title 1",
                      description:"A 5 minute video",
                      icon: ""
                    };

var contentformat = { name:"Test Title 2",
                      description:"A 3 minute video",
                      icon: ""
                    };

var contentformat = { name:"Test Title 3",
                      description:"A 10 minute video",
                      icon: ""
                    };