@tiggerbiggo - Item/Entity Structure

Indented for easier reading:

	/scoreboard players set @e[type=Item] OBJECTIVE 1 {
		Item:{
			id:minecraft:paper,
			tag:{
				display:{
					Name:"Fire Tower"
				}
			}
		}
	}

Just a bit of info concerning /give and /clear. The standard item structure:

	{
		id:minecraft:stone,
		Count:1,
		Damage:0,
		Slot:0,
		tag:{
			<extra data>
		}
	}

/give <player> <id> [Count] [Damage] {tag}
/clear <player> [id] [Damage] [Maximum Amount (not "Count")] {tag}

Note that neither are capable of defining the "Slot", since the "Slot" tag is at the root of the item while the dataTags starts within the "tag" tag.