MyBidsTableCell *cell;

            NSArray *nibPath = [[NSBundle mainBundle] loadNibNamed:@"MyBidsTableCell" owner:self options:nil];
            cell = [nibPath objectAtIndex:0];
            [cell.myBidsProductImage setImageWithURL:[[itemsToCollect objectAtIndex:indexPath.row - 1] valueForKey:@"aucThumbnailUrl"]];
            cell.myBidsProductTitle.text =[[itemsToCollect objectAtIndex:indexPath.row - 1] valueForKey:@"aucTitle"];
            cell.myBidsProductPrice.text = [NSString stringWithFormat:@"$%.02f",[[[itemsToCollect objectAtIndex:indexPath.row - 1] valueForKey:@"aucCurrentBid"] floatValue]];

            @try {
                NSString *strDate = [[itemsToCollect objectAtIndex:indexPath.row - 1] valueForKey:@"aucClose"];
                strDate = [strDate stringByReplacingOccurrencesOfString:@"T" withString:@" "];
                NSDateFormatter *oldFormat = [[NSDateFormatter alloc] init];
                // live format "2014-12-31T20:15:00"
                [oldFormat setDateFormat:@"yyyy-MM-dd kk:mm:ss"];
                NSDate *date = [oldFormat dateFromString:strDate];
                //dd/MM/yyyy h:mm:ss a   == 31/12/2014 20:15:00 a
                NSDateFormatter *newFormat = [[NSDateFormatter alloc] init];
                [newFormat setDateFormat:@"dd/MM/yyyy h:mm:ss a"];
                NSString *newDate = [newFormat stringFromDate:date];
                NSLog(@"New Date - %@", newDate);
                cell.myBidsProductDate.text = newDate;
            }
            @catch (NSException * e) {
                NSLog(@"Exception: %@", e);
            }

            [cell setSelectionStyle:UITableViewCellSelectionStyleNone];
            return cell;