Download Marketing Mix

Download:	http://writingsdepot.com/downloads/marketing-mix/
1. What is an example of a
marketing mix that has a high price level but you
see it as having good value? Explain in detail what
makes it a good value.
2. Provide three examples when advertising to
intermediaries might be necessary? What are the
objective(s) of such advertising?
3. Case Study No. 22 “Bright Light Innovations:
The Starlight Stove” on pages 567-568. What
should be the marketing strategy of the Bright
Light Innovations team for the Starlight Stove?
Why? Explain the elements of the marketing
strategy you propose in detail.
4. Why do many department stores seek a markup of
about 30% when some discount houses operate
on a 20% markup? Identify and explain at least
three reasons.
Course Textbook
Perreault, W. D., Cannon, J. P., & McCarthy, E. J.
(2010). Essentials of marketing (12th ed.). New
York, NY:
McGraw-Hill/Irwin.

Download:	http://writingsdepot.com/downloads/marketing-mix/