How should I humanize my startup?

I've been working on a product for the last 8 months and now it is out for beta. With the development time, which was the sweetest, I find myself in a spiral now, you know the kind Alice took to the wonderland? The difference is, I don't think there is a wonderland waiting for me.

I increasingly spend my time chewing mental nails (if this means anything). I work on content, work on marketing, talk to the people who have registered for the beta, try and reach out to people who I think 'will' register for the beta, make a content marketing strategy, make a distribution strategy because just writing isn't enough, make pages on social media and then fill them up. In the meantime, I work with another teammate (we are a 2 people team) on fleshing out new features, fixing bugs in the application and then I take to illustrator to design the high-fidelity screens and icons and write error messages for the app.

Now that I've written this, I feel a tad bit good about myself, because in the last couple of months, all the feeling I've got is that of guilt. If it is not about my product, it is about my body, my weight, my general inattentiveness to my marriage. Yesterday, I heard a podcast by Tim Ferris with Maria Popova (from BrainPickings.org) and she was constantly speaking about the wastefulness of the human mind in promoting Buzzfeed like lists or writing content to up your SEO rankings. It was a good thing to hear, however, even her twitter feed is updated every hour of the day, with something published in the past or today. That is such an enormous surge of 'interestingness' on my feed, that I had to switch it off.

This is exactly the point of my trouble today. Parts of web is as human as it gets, it is written by humans, consumed by humans, well, not indexed by humans, but it is FOR humans. But somewhere, we have chosen to ignore the human in the web and as a result, have become slaves to the crawlers and the engines.

There is this mindlessness in pursuit which seems inhumane. It is advertised and touted as being super human, but when you are experiencing it, you end up being defeated every day.

Out of all the emotions I am experiencing, there is this one constant thread. As I browse BetaList and ProductHunt and TechCrunch and HackerNews even after days, there is this emotion of being on guard. I constantly scour the lists for a competitor service that might have sprung up in my days of non-looking, as if, my non-looking itself was responsible for that service. Not just the competitor, sort of everything threatens a bit.

I read about Google and think about whether I am ambitious enough with the project I've undertaken. I wonder what would Elon Musk think about the problem I am trying so hard to solve.

This overdose of information makes me dizzy to the point where I start acting like the web. I want to be available every moment, I want to have people to signup to my product every moment, even when I am sleeping or unavailable to talk to them. I want to continue seeing the visitors to my blog increase even though I have no idea what they think about what I've written or even have the time or inclination to drop a line of comment.

I've been thinking hard on this problem and want to know if someone else feels the same.