EXPECTED:

~ $ ./rabbitmq_server-3.5.3/sbin/rabbitmq-server

              RabbitMQ 3.5.3. Copyright (C) 2007-2014 GoPivotal, Inc.
  ##  ##      Licensed under the MPL.  See http://www.rabbitmq.com/
  ##  ##
  ##########  Logs: ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6.log
  ######  ##        ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6-sasl.log
  ##########
              Starting broker... completed with 0 plugins.


ACTUAL:

~ $ ./rabbitmq_server-3.5.3/sbin/rabbitmq-server

              RabbitMQ 3.5.3. Copyright (C) 2007-2014 GoPivotal, Inc.
  ##  ##      Licensed under the MPL.  See http://www.rabbitmq.com/
  ##  ##
  ##########  Logs: ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6.log
  ######  ##        ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6-sasl.log
  ##########
              Starting broker...

BOOT FAILED
===========

Error description:
   {could_not_start,rabbit,
       {undef,
           [{nteventlog,module_info,[attributes],[]},
            {rabbit_misc,module_attributes,1,[]},
            {rabbit_misc,'-all_module_attributes/1-fun-0-',3,[]},
            {lists,foldl,3,[{file,"lists.erl"},{line,1261}]},
            {rabbit,find_steps,1,[]},
            {rabbit,run_boot_steps,1,[]},
            {rabbit,start,2,[]},
            {application_master,start_it_old,4,
                [{file,"application_master.erl"},{line,272}]}]}}

Log files (may contain more information):
   ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6.log
   ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6-sasl.log

{"init terminating in do_boot",{could_not_start,rabbit,{undef,[{nteventlog,module_info,[attributes],[]},{rabbit_misc,module_attributes,1,[]},{rabbit_misc,'-all_module_attributes/1-fun-0-',3,[]},{lists,foldl,3,[{file,"lists.erl"},{line,1261}]},{rabbit,find_steps,1,[]},{rabbit,run_boot_steps,1,[]},{rabbit,start,2,[]},{application_master,start_it_old,4,[{file,"application_master.erl"},{line,272}]}]}}}

Crash dump was written to: erl_crash.dump
init terminating in do_boot ()


~ $ cat rabbitmq_server-3.5.3/var/log/rabbitmq/*.log

=CRASH REPORT==== 20-Jun-2015::02:26:54 ===
  crasher:
    initial call: application_master:init/4
    pid: <0.115.0>
    registered_name: []
    exception exit: {bad_return,
                        {{rabbit,start,[normal,[]]},
                         {'EXIT',
                             {undef,
                                 [{nteventlog,module_info,[attributes],[]},
                                  {rabbit_misc,module_attributes,1,[]},
                                  {rabbit_misc,
                                      '-all_module_attributes/1-fun-0-',3,[]},
                                  {lists,foldl,3,
                                      [{file,"lists.erl"},{line,1261}]},
                                  {rabbit,find_steps,1,[]},
                                  {rabbit,run_boot_steps,1,[]},
                                  {rabbit,start,2,[]},
                                  {application_master,start_it_old,4,
                                      [{file,"application_master.erl"},
                                       {line,272}]}]}}}}
      in function  application_master:init/4 (application_master.erl, line 133)
    ancestors: [<0.114.0>]
    messages: [{'EXIT',<0.116.0>,normal}]
    links: [<0.114.0>,<0.7.0>]
    dictionary: []
    trap_exit: true
    status: running
    heap_size: 1598
    stack_size: 27
    reductions: 214
  neighbours:


=INFO REPORT==== 20-Jun-2015::02:26:54 ===
Starting RabbitMQ 3.5.3 on Erlang 17.5
Copyright (C) 2007-2014 GoPivotal, Inc.
Licensed under the MPL.  See http://www.rabbitmq.com/

=INFO REPORT==== 20-Jun-2015::02:26:54 ===
node           : rabbit@7bf8963c5bc6
home dir       : /home/greg
config file(s) : /home/greg/rabbitmq_server-3.5.3/sbin/../etc/rabbitmq/rabbitmq.config (not found)
cookie hash    : jydRmuclYBTJTk3oSE2npQ==
log            : ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6.log
sasl log       : ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6-sasl.log
database dir   : /home/greg/rabbitmq_server-3.5.3/sbin/../var/lib/rabbitmq/mnesia/rabbit@7bf8963c5bc6

=INFO REPORT==== 20-Jun-2015::02:26:54 ===
Error description:
   {could_not_start,rabbit,
       {undef,
           [{nteventlog,module_info,[attributes],[]},
            {rabbit_misc,module_attributes,1,[]},
            {rabbit_misc,'-all_module_attributes/1-fun-0-',3,[]},
            {lists,foldl,3,[{file,"lists.erl"},{line,1261}]},
            {rabbit,find_steps,1,[]},
            {rabbit,run_boot_steps,1,[]},
            {rabbit,start,2,[]},
            {application_master,start_it_old,4,
                [{file,"application_master.erl"},{line,272}]}]}}

Log files (may contain more information):
   ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6.log
   ./rabbitmq_server-3.5.3/sbin/../var/log/rabbitmq/rabbit@7bf8963c5bc6-sasl.log