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BCOM 426 Week 5 Learning Team Assignment Media Technologies

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Oct 31st, 2014
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  1.  
  2.  
  3. Find the BCOM 426 Week 5 Learning Team Assignment Media Technologies Paper at this document
  4.  
  5. Communications - General Communications
  6. 1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.
  7.  
  8. A) True
  9.  
  10. B) False
  11.  
  12. 2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.
  13.  
  14. A) True
  15.  
  16. B) False
  17.  
  18. 3. Over time, mass communication has become less and less segmented.
  19.  
  20. A) True
  21.  
  22. B) False
  23.  
  24. 4. Mass media can transmit values by enforcing social norms.
  25.  
  26. A) True
  27.  
  28. B) False
  29.  
  30. 5. One key assumption of the functional approach to mass communication is that media use is driven by needs.
  31.  
  32. A) True
  33.  
  34. B) False
  35.  
  36. 6. The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.
  37.  
  38. A) True
  39.  
  40. B) False
  41.  
  42. 7. The first mass medium bringing music, news, talk, and sports into people's homes was radio.
  43.  
  44. A) True
  45.  
  46. B) False
  47.  
  48. 8. The news value known as proximity reflects the fact that we value events that happen to important people.
  49.  
  50. A) True
  51.  
  52. B) False
  53.  
  54. 9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news.
  55.  
  56. A) True
  57.  
  58. B) False
  59.  
  60. 10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.
  61.  
  62. A) True
  63.  
  64. B) False
  65.  
  66. 11. Though they can be interesting, blogs are not an influential force in online news reporting.
  67.  
  68. A) True
  69.  
  70. B) False
  71.  
  72. 12. Public relations is similar to advertising, but advertising uses interpersonal communication much more.
  73.  
  74. A) True
  75.  
  76. B) False
  77.  
  78. 13. The Internet has had little effect on the PR industry.
  79.  
  80. A) True
  81.  
  82. B) False
  83.  
  84. 14. Advertisements for restaurant supplies are business-to-business ads, while ads for household cleaners are consumer ads.
  85.  
  86. A) True
  87.  
  88. B) False
  89.  
  90. 15. Nontraditional forms of advertising are being explored by companies trying to reach customers who use new technology (DVR, iPod) to take more control over their media choices.
  91.  
  92. A) True
  93.  
  94. B) False
  95.  
  96. 16. Radio ads maximize reach, frequency and selectivity, and minimize cost.
  97.  
  98. A) True
  99.  
  100. B) False
  101.  
  102. 17. Message research is conducted during and after an advertising campaign to see how well the ads perform.
  103.  
  104. A) True
  105.  
  106. B) False
  107.  
  108. 18. Selective demand is emphasized during the growth stage of the product life cycle.
  109.  
  110. A) True
  111.  
  112. B) False
  113.  
  114. 19. The FCC interprets rather than makes law.
  115.  
  116. A) True
  117.  
  118. B) False
  119.  
  120. 20. The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies, but not broadcasters.
  121.  
  122. A) True
  123.  
  124. B) False
  125.  
  126. 21. In general, commercial speech receives the same amount of First Amendment protection as do other forms of speech.
  127.  
  128. A) True
  129.  
  130. B) False
  131.  
  132. 22. Many broadcast and cable networks have standards and practices departments, which determine whether content is acceptable or not.
  133.  
  134. A) True
  135.  
  136. B) False
  137.  
  138. 23. The advertising industry has no real self-regulatory system in place to deal with complaints about advertisers or advertisements.
  139.  
  140. A) True
  141.  
  142. B) False
  143.  
  144. 24. The information obtained on the Internet must be viewed with caution, because the Internet's lack of gatekeepers means no
  145.  
  146. To get this material Click this link - https://bitly.com/12Bzlix
  147.  
  148. Make certain that you know what the laws are in your state. Each one is different in their requirements. Some have stringent requirements. Others are more relaxed. You do not want to get into legal trouble because you don't understand the laws in your state. Contact your local school board for direction.
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