shrink notes

data trends - things that can be substantiated, not thoughts or feelings w/out evidence
Problems that companies have that you may be able to solve?  Incentive to buy project.
Remove barriers to project: What stops them from paying for the project?  Strip it away or provide alternatives.

Lookat: Serveit leadership, california based company.
Book: influence without authority
Responsibility: focus on success/failure, not responsibility
Homework: sleep diary, what's in and out of my control about things that go right or wrong.