if (self) {

        self.textLabel.adjustsFontSizeToFitWidth = YES;
        self.textLabel.backgroundColor = [UIColor clearColor];

        //Выставляем кастомный шрифт
        CGFloat size = 17;
        UIFont *font = [UIFont fontWithName:@"HelveticaNeue-Regular" size:size];
        self.textLabel.font = font;

        self.selectionStyle = UITableViewCellSelectionStyleNone;

        self.doneImage = [[UIImageView alloc]initWithFrame:CGRectMake(-320, 0, 320, 60)];
        self.doneImage.image=[UIImage imageNamed:@"doneImage.png"];
        [self.contentView addSubview:self.doneImage];

        self.deleteImage = [[UIImageView alloc]initWithFrame:CGRectMake(320, 0, 320, 60)];
        self.deleteImage.image=[UIImage imageNamed:@"deleteImage.png"];
        [self.contentView addSubview:self.deleteImage];

        UIImageView *arrowImage = [[UIImageView alloc]initWithFrame:CGRectMake(294, 22, 8.5, 14.5)];
        arrowImage.image=[UIImage imageNamed:@"arrow.png"];
        [self addSubview:arrowImage];

    }