Download The 46 Rules of Genius (PDF) by Marty Neumeier

Download The 46 Rules of Genius (PDF) by Marty Neumeier

Series: Voices That Matter
PDF: 144 pages
Publisher: New Riders; 1 edition (May 29, 2014)
Language: English

Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime.

Part 1, “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.”
Part 2, “How should I work?” offers down-to-earth tips on craft: “Use a linear process for static elements,” and “Express related elements in a similar manner.” The reader is also reminded: “Don’t be boring!”
In Part 3, “How can I learn?” contains practical advice including “Do your own projects,” “Invest in your originality,” and “Develop an authentic style.”
Finally, Part 4, “How can I matter?” deals with the deeper questions of a career in creativity, such as “Overcommit to a mission,” “Build support methodically,” and “Become who you are.”
THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight.



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