function getBitlyClicks(bitly) {

  var url = 'https://api-ssl.bitly.com/v3/link/clicks?access_token=e0eb7270a0c010b0e1c954efacf42b0c74c3080e&link=' + encodeURIComponent(bitly);
  var xml = UrlFetchApp.fetch(url).getContentText();
  xml = xml.toString();
  var json = JSON.parse(xml);
  return json.data.link_clicks;


}