<div class="product-image">
    <p class="prod-name">Product Name</p>
    <p class="prod-price" style="display:none" >$1000</p>
    <input type="button" class="show-price" value="show price"/>
</div>

.product-image{
    border:1px solid #ccc;
    width:100px;
    height:100px;
    background-color:#f6f6f6;
}

.prod-name,.prod-price{
    font-size:12px;
    text-align:center;
}

$('.show-price').click(function(){
    $(this).hide();
    $('.prod-price').show();
});