why Lara Croft and the Guardian of Light should be abbreviated "LCGoL" "lcgol" "Lara Croft: GoL"

1. the PC process name is lcgol.exe
2. on xbox 360, the game's name is shortened to: "Lara Croft: GoL" in the menus
3. Lara Croft and the Temple of Osiris official hashtag is #LCToO