Traceback (most recent call last):
  File "manage.py", line 10, in <module>
    execute_from_command_line(sys.argv)
  File "/usr/local/lib/python2.7/dist-packages/django/core/management/__init__.p
y", line 338, in execute_from_command_line
    utility.execute()
  File "/usr/local/lib/python2.7/dist-packages/django/core/management/__init__.p
y", line 303, in execute
    settings.INSTALLED_APPS
  File "/usr/local/lib/python2.7/dist-packages/django/conf/__init__.py", line 48
, in __getattr__
    self._setup(name)
  File "/usr/local/lib/python2.7/dist-packages/django/conf/__init__.py", line 44
, in _setup
    self._wrapped = Settings(settings_module)
  File "/usr/local/lib/python2.7/dist-packages/django/conf/__init__.py", line 13
1, in __init__
    raise ValueError("Incorrect timezone setting: %s" % self.TIME_ZONE)
ValueError: Incorrect timezone setting: America/Eastern