IRST we leamed Volk-
stagen sold ll mil-

lion diesel cars specif-
ically designed to conceal
deadly No): emissions.
Now we're told another
800.000 have been cough-
ing up faulty readings of
carbon dioxide - the very
thing more than 80 world
leaders are addressing at
climate talks in Paris this
month.

It's hard to imagine a
more damaging scandal.
lhis is a company that built
its modern brand on effi-
ciency. engineering and
warm fun-1y feelings (think
flower vases built into VW
bugs and commercials of
dear friends driving under
the spell of Nick Drake’s
Pink Moon). Deception.
pollution, and lung cancer:
These do not inspire warm
and fuzzy feelings.

Since the scandal empt-
ed. Volkswagen has lost al-
most half its market value.
and prices for its cars are
dropping. To avoid losing a
generation of enthusiasts.
there are three things the
company must do to tow it.
self from the muck:

I Come clean. If there are
more problems out there,
Volkswagen needs to find
and disclose them immedi9
ately. A long, slow trickle is
worse than a big Confession.
I Fix the problems. Cus-
tomers bought \blkswagens
thinking they were zippy.
fuelaeflicient. emironmen.
tally friendly vehicles. Fix
the cars to be just that. or
offer refunds.

IBeat Tesla.

While Volkswagen‘s en-
gineers were writing soft-
ware code to dupe the
world into thinking diesel
could be a clean'burning
fuel, Tesla was building the
battery-powered car of the
future. Forget emissions
cheating - electric cars

Free Online OCR newocr.com