$form['field_consumer_name']['widget'][0]['#title'] = 'Individual Name';

function referral_q_form_contact_message_referral_form_form_alter(&$form, DrupalCoreFormFormStateInterface $form_state ) {
   // print_r($form['field_consumer_name']['widget'][0]['#title']);
$form['field_consumer_name']['widget'][0]['#title'] = 'Consumer Name Works';

   $form['#prefix'] = '<div class="referral-container">';

   $form['field_consumer_name']['widget'][0]['#title'] = 'Individual Name';
   $form['field_referral_date']['widget'][0]['#title'] = 'Date';

   $form['field_diagnostic_code_1']['widget'][0]['#title'] = 'Diagnostic Code';

   _referral_q_remove_radio_na($form['field_veteran']);

   $form['#suffix'] = '</div>';
 }

$form['field_consumer_name']['widget'][0]['value']['#title'] = 'Individual Name';