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- Download: http://writingsdepot.com/downloads/nascar-case/
- Case: NASCAR
- 4. Evaluate NASCAR’s branding strategy in relation to its overall marketing strategy. Could NASCAR have done anything differently to insulate itself against the economic downturn?
- 5. Should NASCAR become more involved in sustainability initiatives? If so, how might that be tied in with NASCAR’s branding strategies?
- 6. To increase fan interest and participation, NASCAR has decided to launch a regional racing series. The idea is to hold races in regional areas to promote rivalries, increase fan attendance, and increase sponsor participation. NASCAR has asked you to conduct a branding analysis of the regional series. What should the series be called? Where will races be held? What companies will be interested in sponsorship opportunities? How will the regional series fit in with larger NASCAR events? Answers should be 200 words for each question. Also need 2 scholarly references, no .com sites.
- Download: http://writingsdepot.com/downloads/nascar-case/
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