BUS 402 Week 1 Discussion Questions 1

 This document of BUS 402 Week 1 Discussion Questions 1 comprises:


 Environmental Changes

 Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry

Business - General Business
 BUS402 Strategic Management Business Policy Tutorial

 Course Text:

   Marcus, A.A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?

 Week One

 Required Readings

 Chapter 1: Strategy Basics

 Chapter 2: External Analysis

 Chapter 3: Internal Analysis

 Discussions

 Week 1 - DQ1 - Environmental Changes- BUS402 Strategic Management Business Policy

 Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evolving strategy.

 Week 2 - DQ2 - Vision and Mission - BUS402 Strategic Management Business Policy

 Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.

 Week Two

 Required Readings

 Chapter 4: Timing and Positioning

 Chapter 5: Mergers, Acquisitions, and Divestures

 Discussions

 Week 2 - DQ1 - Components of External Environment - BUS402 Strategic Management Business Policy

 What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as consumer? Explain your rationale.

 Week 2 - DQ2 - Components of Internal Analysis - BUS402 Strategic Management Business Policy

 Using “The Seven-S Framework” from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the “qualities of excellence” list on page 59. Does alignment with this list help explain why the firm is currently successful or unsuccessful (use any metric you think is appropriate to judge success)?

 Assignments

 Week 2 - Assignments - S.W.O.T. Analysis - BUS402 Strategic Management Business Policy

 Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the University’s Online Library collection, and be formatted according to APA style as outlined in the approved APA style guide.



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